Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Model PR in Estonia

By: Heikki Sal-Saller 24/07/2007
author"s portrait A hardware retailer achieved plenty of positive publicity by organising a model car competition for school children. By Heikki Sal-Saller.

read more / Comments

Class Action Floodgates Open in Australia

By: Tony Rasman 24/07/2007
author"s portrait An upsurge in class action cases Down Under is encouraging law firms to turn to as they put their stakes in the ground. By Tony Rasman.

read more / Comments

Search for a Crisis Solution

By: Nigel Muir 24/07/2007
author"s portrait Using ‘paid search’ as part of the crisis management armoury can help reduce reputational damage when bad news emerges, argues Nigel Muir.

read more / Comments

Addressing Asia’s Ascent

By: Daphne Liew 24/07/2007
author"s portrait Rapid economic growth across large swathes of Asia has changed the commercial world and created huge branding and PR opportunities. Given the marked differences between Asia’s leading economies, what does this mean for pan-regional PR strategies, asks Daph

read more / Comments

How to Sell Up Successfully

By: Keith Hunt 24/07/2007
author"s portrait Keith Hunt offers tips on how to sell a PR agency, based on the collective wisdom of entrepreneurs who have gone through the M&A process.

read more / Comments

The Time to Act is Always Now

By: Jonathan Hemus 24/07/2007
author"s portrait With product recalls rising at an alarming rate, it is now critical to take practical crisis management measures to protect the reputation of your organisation and its brands. By Jonathan Hemus.

read more / Comments

Vibrant Rioja Targets New Audience

By: Patricia Clough 24/07/2007
author"s portrait The brief was to revitalize an Old World wine for a new generation. Patricia Clough reveals how a classic Spanish wine was positioned to appeal to a younger demographic.

read more / Comments

The You, You And You Phenomenon

By: Bart de Vries 23/04/2007
author"s portrait The explosion in user generated content and social media is posing huge challenges for PR practitioners. By Bart de Vries.

read more / Comments

Silver Archer Lights The Way

By: Julia Stonogina 23/04/2007
author"s portrait The decade-old Silver Archer awards are given to the best PR campaigns in Russia. Julia Stonogina reflects on what the latest entries and winners say about the PR trends in this vast country.

read more / Comments

The Code of Brussels

By: Philip Sheppard 23/04/2007
author"s portrait Philip Sheppard provides an update on his activities as IPRA President, salutes an online re-design and draws attention to some important diary dates.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: