Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Lessons from the Death of a Princess

By: Alan Lane 02/10/2007
author"s portrait Ten years ago Britain mourned the death of Princess Diana, with an unprecedented emotional outburst. The events of the week that followed led many to ask: are those holding the reins of power really in touch with public taste? Alan Lane looks at how her un

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Newborn Baby Screening

By: Michele Kling 02/10/2007
author"s portrait Lack of federal standards on health screening tests given to newborn babies triggered an ongoing information campaign targeting parents and policymakers across the US. By Michele Kling.

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Growing your Business Internationally

By: Keith Hunt 02/10/2007
author"s portrait Keith Hunt outlines the necessary steps to ensure successful expansion overseas. His advice is based on a recent Results International conference Growing Your Business Internationally, which took place in London on 2nd October and featured a range of agenc

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India’s Online Explosion

By: Dilip Cherian 02/10/2007
author"s portrait With the notable exception of its leading retailers, India is embracing the internet with a passion. Dilip Cherian assesses the impact of burgeoning online activity.

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Is the Brand Still King in the Middle East?

By: Nidal Abou Zaki 02/10/2007
author"s portrait Some pundits have predicted the death of famous brands in the Middle East through a combination of anti-western feeling and the arrival of flexible newcomers. By Nidal Abou Zaki.

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Rucks and Trucks

By: Carlo Ennio Stasi 01/08/2007
author"s portrait Italian truck maker Iveco has built a powerful brand for itself around its vehicles. Carlo Ennio Stasi tells us how the brand is being further developed through clever sponsorship and a wider focus on its people.

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The Nordic Challenge

By: Harald Bråthen 01/08/2007
author"s portrait The Nordic region is often lumped together as one uniform mass. But, cautions Harald Bråthen, there are many disparities as well as similarities between its countries.

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Berlin’s Political Renaissance

By: Armin Huttenlocher 01/08/2007
author"s portrait The evolution of public affairs agencies in Germany reflects a changing political landscape, writes Armin Huttenlocher.

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Performance Feeds on Commitment

By: Cheryl Moore 01/08/2007
author"s portrait Cheryl Moore reveals how she and her small PR team are meeting the communications challenges of a company on the move.

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Kids’ Compelling Recovery Stories

By: John Seng 01/08/2007
author"s portrait Conveying the science and emotion behind pediatric development disorders is essential in securing the right kind of exposure for a specialist children’s medical facility. By John Seng.

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