Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #614 Integrating communications into cybersecurity incident response plans: crucial to protect brand and reputation

By: Kathryn Goater 17/02/2025
author"s portrait Many organisations are caught in a reactive mode when hit by a cybersecurity incident or technology outage. Far better to be prepared and to anticipate risks. By Kathryn Goater.

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ITL #613   Artificial Intelligence and public relations: legal, ethical, and communication trends for 2025

By: Cayce Myers, Ph.D., LL.M., J.D., APR 10/02/2025
author"s portrait The rise of AI presents new questions that strike at the core of PR and the communication function. By Cayce Myers.

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ITL #612   From bias to balance: the business case for addressing ageism in communications

By: Emma Kane 03/02/2025
author"s portrait There are significant benefits in proactively targeting over 50s talent and consumers. By Emma Kane.

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ITL #611 Playing the long game: how PR outpaces short-term marketing metrics

By: Mary Poliakova 27/01/2025
author"s portrait PR isn’t marketing and its success can’t be measured with sales metrics. By Mary Poliakova.

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ITL #610 Strengthening the board of directors: its new communicative responsibility is key

By: Stephan Oehen 20/01/2025
author"s portrait Six recommendations from a PR strategy perspective that support boards of directors. By Stephan Oehen.

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ITL #609 Behind the scenes: the power of neuroscience in decision-making

By: Ashwani Singla 13/01/2025
author"s portrait Logic is imperative, but emotions, biases, and appropriately presented information play an equally critical role. By Ashwani Singla.

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ITL #608 Where and how: why are we still struggling with strategy?

By: Monique Zytnik 06/01/2025
author"s portrait Strategy should not only position, it has to inspire. If it’s boring, it’s being done wrong. By Monique Zytnik.

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ITL #607 PR in Saudi: thriving amid challenges and change

By: Peter van der Merwe 23/12/2024
author"s portrait In ‘the Magic Kingdom’ transformation is occurring at an incredible rate, but reputational issues remain. By Peter van der Merwe.

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ITL #606 Broadcasting heritage: how media puts culture on record

By: Shilpi Jain 16/12/2024
author"s portrait Communication is no longer a one-way street but an interactive exchange among many voices, across multiple channels. By Shilpi Jain.

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ITL #605 The value of corporate reputation: a strategic asset in a complex world

By: Sandra Macleod 09/12/2024
author"s portrait The strategic importance of reputation management as a vehicle for organisational growth. By Sandra Macleod.

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