Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #610 Strengthening the board of directors: its new communicative responsibility is key

By: Stephan Oehen 20/01/2025

Six recommendations from a PR strategy perspective that support boards of directors. By Stephan Oehen.

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ITL #609 Behind the scenes: the power of neuroscience in decision-making

By: Ashwani Singla 13/01/2025

Logic is imperative, but emotions, biases, and appropriately presented information play an equally critical role. By Ashwani Singla.

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ITL #608 Where and how: why are we still struggling with strategy?

By: Monique Zytnik 06/01/2025

Strategy should not only position, it has to inspire. If it’s boring, it’s being done wrong. By Monique Zytnik.

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ITL #607 PR in Saudi: thriving amid challenges and change

By: Peter van der Merwe 23/12/2024

In ‘the Magic Kingdom’ transformation is occurring at an incredible rate, but reputational issues remain. By Peter van der Merwe.

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ITL #606 Broadcasting heritage: how media puts culture on record

By: Shilpi Jain 16/12/2024

Communication is no longer a one-way street but an interactive exchange among many voices, across multiple channels. By Shilpi Jain.

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ITL #605 The value of corporate reputation: a strategic asset in a complex world

By: Sandra Macleod 09/12/2024

The strategic importance of reputation management as a vehicle for organisational growth. By Sandra Macleod.

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ITL #604 Science fiction and public relations: sense of wonder opens new era of communication worldwide

By: Koichi Iwasawa 02/12/2024

How can SF prototyping create a product, service or society of the future? By Koichi Iwasawa.

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ITL # 603 Swedish shareholder activism: the pivotal role of retail investors

By: Jonas Rodny 25/11/2024

Companies listed in Sweden must be attuned to the expectations of a diverse shareholder base that extends beyond traditional institutional investors. By Jonas Rodny.

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