Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #607 PR in Saudi: thriving amid challenges and change

author"s portrait In ‘the Magic Kingdom’ transformation is occurring at an incredible rate, but reputational issues remain. By Peter van der Merwe.

ITL #606 Broadcasting heritage: how media puts culture on record

author"s portrait Communication is no longer a one-way street but an interactive exchange among many voices, across multiple channels. By Shilpi Jain.

ITL #605 The value of corporate reputation: a strategic asset in a complex world

author"s portrait The strategic importance of reputation management as a vehicle for organisational growth. By Sandra Macleod.

ITL #604   Science fiction and public relations: sense of wonder opens new era of communication worldwide

author"s portrait How can SF prototyping create a product, service or society of the future? By Koichi Iwasawa.

ITL # 603   Swedish shareholder activism: the pivotal role of retail investors

author"s portrait Companies listed in Sweden must be attuned to the expectations of a diverse shareholder base that extends beyond traditional institutional investors. By Jonas Rodny.

ITL #602 Nothing is real: why smart business invests in human creativity

author"s portrait Generative AI has put content creation on steroids, but human creativity and thought leadership are more important than ever. By Jirimiko Oranen.

ITL #601 Champions of truth: building skills to tackle misinformation

author"s portrait How a small nonprofit strives to inject balance into the public conversation around plant-based and cultivated meat. By Sophie Armour.

ITL #600 COP29: Azerbaijan takes center stage in global climate talks

author"s portrait COP29 presents a crucial opportunity for PR professionals to engage governments, businesses, NGOs, and civil society groups. By Vali Alibayov.

ITL #599 Effective leadership: strategic communicators must be humble listeners

author"s portrait Industry leaders must, more than ever, prioritize listening on equal footing with content creation. By Caryn Medved.

ITL #598   Strategic communications: rethinking reputation in a rapidly warming world

author"s portrait Protecting a company’s most valuable asset in a volatile environment calls for not just skill, but spine. By Bianca Ghose.
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