Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #698 Irish designers: changing how the world sees Ireland

By: Claire Feely 05/10/2026
author"s portrait Ireland's creative reputation is becoming a form of soft power and our visibility internationally across media is notable. By Claire Feely.

read more / Comments

ITL #697 Visible, but are you trusted? The new reputation challenge for South African brands

By: Nkhensani Moyane 28/09/2026
author"s portrait Brands have to give people a reason to believe them, and reputation is revealed when it is tested. By Nkhensani Moyane.

read more / Comments

ITL #696 Beyond tariffs: why strategic communications will shape the success of EU-Mercosur trade

By: Fábio Brandt 21/09/2026
author"s portrait Mercosur will eventually eliminate duties on the great majority of goods imported from the EU. But gaining market access and succeeding in a market are two different things. By Fábio Brandt.

read more / Comments

ITL #695 Lost in translation, found in Shanghai: how Europe's biggest brands can crack China

By: Joshua Van Raalte 14/09/2026
author"s portrait The brands still visible a year after launch are the ones that treated China as a long relationship rather than a single push. By Joshua Van Raalte.

read more / Comments

ITL #694   Unified, not uniform: why global communications needs local expertise

By: Meera Lakhani-Patel 07/09/2026
author"s portrait Our goal should be for every market to bring the same story to life in ways that feel authentic to the audiences it serves. By Meera Lakhani-Patel.

read more / Comments

ITL #693 The Realist vs. The Rebels: Wadds's PR Summer audit meets the What If manifesto

By: Dr. Thomas Stoeckle 31/08/2026
author"s portrait Ding-ding, let the sparring begin! How well do two different positions on PR stand up when facing each other? By Thomas Stoeckle.

read more / Comments

ITL #692 Capital travels: credibility doesn't

By: Alasdair Townsend 24/08/2026
author"s portrait Record money is pouring into Latin America, but a brand's reputation must be earned market by market, and even the AI models won't take a brand's word for it. By Alasdair Townsend.

read more / Comments

ITL #691 The next economy: an economy of trust

By: Nataša Pavlović Bujas 17/08/2026
author"s portrait In a world of virtually limitless content, attention is becoming increasingly expensive. Yet trust and credibility are becoming even more valuable because they must be earned. By Nataša Pavlović Bujas.

read more / Comments

ITL #690 Returning to the foundational philosophy of public relations: when people return to the center

By: Mehdi Bagherian 10/08/2026
author"s portrait PR’s most important mission is to defend humanity in a world that is becoming increasingly automated, faster, more complex, and, in many ways, less just. By Mehdi Bagherian.

read more / Comments

ITL #689 When machines decide who to trust: earned and owned media in the GenAI era

By: Bertram Oba 03/08/2026
author"s portrait AI trust is not belief in the human sense. It is an operational judgment that a source is relevant, credible enough to use and structured enough to retrieve. By Bertram Oba.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (4)
June (5)
May (4)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: