Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Czechs in the Fast Lane

By: Marek Beneš 23/04/2007

The healthy growth of PR budgets in the Czech Republic reflects the sophisticated nature of the sector today. By Marek Beneš.

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Starbucks Built on Greek Pillars

By: Kimon Antypas 23/04/2007

Kimon Antypas outlines an award winning PR program for coffee shop giant Starbucks, which positioned the chain as attractive to local tastes and lifestyles without sacrificing the core values of the brand.

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The Pursuit of ABN AMRO

By: Wilfried Remans 02/02/2007

Three European financial services giants banded together to acquire Dutch bank ABN AMRO. Wilfried Remans offers an insider’s view of the communications challenges.

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Top Team Performance

By: Simon Quarendon 02/02/2007

The PR sector has much to learn from professional sport on what it takes to create a winning team, says Simon Quarendon.

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Dealing With a Terror Nightmare

By: Paul Mylrea 02/02/2007

When terrorist bombers struck at London’s public transport network in July 2005, the authorities managed the crisis with a swift, sensitive and thorough response. By Paul Mylrea.

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Public Trust In Brazil

By: Ronald Mincheff 02/02/2007

Brazilians are demanding a new model of communication, says Ronald Mincheff.

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Teaching Finns To Make A Fuss

By: Kaija Langenskiöld 02/02/2007

Finns tend to be quiet – or at least they won’t make too much of a fuss about even very spectacular achievements. Kaija Langenskiöld says it is difficult to convince Finnish companies of the importance of communication.

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Pirelli’s PR Power and Control

By: Maureen Kline 02/02/2007

Maureen Kline offers insight into the communications strategy of Pirelli, a company best known for its tyres but which has diversified into a global entity with business interests in many fields.

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