Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

The Eleven Commandments of PR

By: Marcus Brewster 01/08/2007
author"s portrait Marcus Brewster, one of the leading lights of the PR industry in South Africa, offers up eleven golden rules for outstanding PR practice.

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Online Newsroom Tips

By: Mark Hunter LaVigne 01/08/2007
author"s portrait Creating a media friendly newsroom on your web site can be a big factor in achieving more and better coverage. By Mark Hunter LaVigne.

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A Word on Word-of-Mouth

By: Matt Kucharski 01/08/2007
author"s portrait Matt Kucharski and Crispin Manners chart the emergence of PR 2.0 and argue that those communicators adept at harnessing the power of social networks and online interest groups will achieve success through compelling recommendation.

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The PR Value Argument

By: Melanie King 01/08/2007
author"s portrait Convincing clients to spend more on PR can be an uphill struggle. Melanie King believes agencies need to stop backing themselves into a corner and stand up for the results they can achieve.

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Is Honesty an Absolute PR Value?

By: Mohammed A. S. El-Astal (Dr) 01/08/2007
author"s portrait With the PR ethics debate likely to run and run, Mohammed A. S. El-Astal (Dr) conducted some research into attitudes to honesty among PROs at higher education institutions spread across the globe.

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Kitchen Stages Digital Delicacies

By: Ulrich Gartner 01/08/2007
author"s portrait PR can take a lead in using new media to engage consumers online. Ulrich Gartner explains how household appliance company Electrolux used the insight that consumers like to perform in their kitchens to create quirky online reality shows.

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A Role in AIDS Prevention

By: Peter Mutie 01/08/2007
author"s portrait Peter Mutie outlines the potentially life-saving part corporate communication can play in the efforts to halt the march of the HIV and AIDs pandemic

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From Bali and all points west to London

By: Philip Sheppard 01/08/2007
author"s portrait Philip Sheppard looks forward to a couple of major IPRA events.

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Advertising the Dentsu Way

By: Mark Tungate 24/07/2007
author"s portrait Standfirst: The short, haiku-style form of advertising long popular in Japan is becoming more relevant to the wider world as media evolve and consumption habits change, discovers Mark Tungate.

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Truth and Belief

By: Philip Sheppard 24/07/2007
author"s portrait Philip Sheppard ponders the ethical challenges that arise when promoting faith-based tourism, exploring what may or may not conflict with IPRA Codes.

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