Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

PR Boosts Third Sector Results

By: Ron Sereg 23/04/2007
author"s portrait Ron Sereg argues that if NGOs are to be sustainable and effective they must make a commitment to PR.

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Switching on the Power of TV

By: Nick Rabin 23/04/2007
author"s portrait Television news producer turned broadcast PR expert Nick Rabin provides advice on dealing with TV news journalists.

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The Road to ERMIS

By: Rita Malikouti 23/04/2007
author"s portrait Rita Malikouti talks us through the recent development of Public Relations in Greece.

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Quo Vadis Turkish PR?

By: Cem Ýlhan 23/04/2007
author"s portrait The Turkish PR market continues to grow but competition among agencies has put pressure on margins and there are concerns that many local clients do not fully grasp the benefits the discipline can deliver. By A. Cem Ýlhan.

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Tech Savvy Sweden’s Consumer High

By: Sofia Heidenberg 23/04/2007
author"s portrait A combination of technology, creativity and integrated marketing is increasing the size and sophistication of the PR marketplace in Sweden. By Sofia Heidenberg.

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Creative Sparkle

By: Andy Green 23/04/2007
author"s portrait Even boring appointment stories can be brought to life given some creative thought, says Andy Green.

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Water Divides The World

By: James Duffy 23/04/2007
author"s portrait Access to clean water is a major concern for consumers around the world. James Duffy and Tony Jewell say there are big corporate social responsibility opportunities for those companies prepared to take environmental stewardship seriously.

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Pull Down the Ivory Towers

By: Rita Marie Devin 23/04/2007
author"s portrait Rita Marie Devin is critical of the standard of writing in much academic research. Greater clarity and reader empathy is required, she argues.

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Internal Communications on Demand

By: Victoria Brown 23/04/2007
author"s portrait The rise of the internet and proliferation of consumer technology across the globe has huge implications for the way organizations communicate with employees. By Victoria Brown and Laura Romain.

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Perceptions of PR in Bulgaria

By: Dessislava Boshnakova 23/04/2007
author"s portrait Dessislava Boshnakova analyses the findings of an opinion poll on the image of PR conducted among members of the public in Bulgaria.

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