Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Seven Step Greening

By: Jodi Olson 03/12/2007
author"s portrait Clean technology PR expert Jodi Olson offers advice on building credible corporate sustainability programs

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India’s Geographical and Business Offering Challenges

By: Nitin Mantri 03/12/2007
author"s portrait The Indian PR industry is coming of age but differences with the west persist, writes Nitin Mantri.

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Build Your Career By Working Overseas

By: Perry Yeatman 02/10/2007
author"s portrait In their new book, Get Ahead By Going Abroad, co-authors C. Perry Yeatman and Stacie Nevadomski Berdan highlight the advantages of working overseas.

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RSS Feeds on Typewriter Skeletons

By: Arthur E.F. Wiese, Jr. 02/10/2007
author"s portrait Arthur E.F. Wiese, Jr. has seen a seismic shift in the nature of communications over the course of a distinguished career in journalism and PR. How, he wonders, will communicators of the future connect with audiences.

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How to Make it in PR

By: Romeo P. Virtusio 02/10/2007
author"s portrait Romeo P. Virtusio, editor of a recently published book on achieving success in PR, shares insights and tips in selected extracts from his nine esteemed contributors.

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Local Development Needs PR

By: Rosa María Torres Valdés 02/10/2007
author"s portrait Rosa María Torres Valdés has conducted research and analysis on public relations procedures at local development networks.

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Emotional Connection (Woof!)

By: Philip Sheppard 02/10/2007
author"s portrait It is often said that man’s best friend is a dog. Philip Sheppard forms an unexpected attachment to a bronze pooch.

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Raising the Profile of PR

By: Derrick Pieters 02/10/2007
author"s portrait Are PR practitioners members of a profession or members of societies and associations, ponders Derrick Pieters as he calls on the industry to use its skills for its own advantage.

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The Technical Transition

By: Morgan McLintic 02/10/2007
author"s portrait In an era of virtual worlds, search engine optimized press releases, social media and incalculable blogs, PR professionals need to develop their technical skills, argues Morgan McLintic.

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Going Niche in Croatia

By: Rašeljka Maras Jurièiæ 02/10/2007
author"s portrait Rašeljka Maras Jurièiæ says that you cannot beat the expertise of specialist PR agencies.

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