Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Measuring Sponsorships and Events

By: Katie Delahaye Paine 06/02/2008

Katie Delahaye Paine provides guidance on how to measure the impact of events and sponsorships in an increasingly media saturated world.

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Making Sense of International PR

By: Mike Copland 06/02/2008

Putting an effective international communications structure in place is a major challenge. Mike Copland provides some informed tips.

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How Social Marketing can Achieve Positive Change

By: Colin Shevills 06/02/2008

Social Marketing can deliver outstanding results for private and public organisations. But, asks Colin Shevills, what is it exactly?

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Swift Progress Across Eurasia and Eastern Europe

By: Chris Dobson 04/12/2007

Chris Dobson charts the huge changes that have occurred throughout Central and Eastern Europe in recent years and outlines some of the opportunities created.

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GM Accelerates Towards its Second Century

By: Steve Harris 04/12/2007

As it counts down to its centenary in September 2008, auto colossus General Motors has a strong focus on developing new technologies and harnessing fresh communication channels. By Steve Harris.

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Money or Morality?

By: Melanie King 04/12/2007

Ethics in PR has been a major theme for IPRA in 2007. Here Melanie King mulls over where the limits of acceptability lie.

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Branding Regions and Destinations

By: Frank G. Kurzhals 04/12/2007

Changing consumer perceptions of cities and other geographical areas presents many marketing and PR challenges. By Frank G. Kurzhals.

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Annual Report 2.0

By: Peter Månsson 04/12/2007

Enlightened companies are taking steps towards a brave new world of annual reporting by using the power and functionality of the web. By Peter Månsson and Jonas Jonell.

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