Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Passport to World Citizenry

By: Martin Waxman 09/10/2008
author"s portrait Social media is blurring national borders and exerting pressure on the scope of communications mandates. Martin Waxman considers how PR practitioners should respond.

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A Prescription for Greater Healthcare Openness

By: Judith von Gordon 09/10/2008
author"s portrait Judith von Gordon argues there is a pressing need to emotionalise PR linked to prescription medicines. Unfortunately drug companies’ attempts to do so are largely thwarted by regulatory restrictions.

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Carbon, Cost and Consequences

By: Jonathan Smith 09/10/2008
author"s portrait There are no easy answers in the energy debate given that every power generation source has its drawbacks. In the context of strident protests by environmental groups, energy company E.ON is ensuring that its side of the story is heard above the clamour. B

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AppLabs Re-branding Elicits Applause

By: Reema Sarin 09/10/2008
author"s portrait A thorough re-branding exercise has allowed Indian company AppLabs to communicate values such as consistency, reliability and confidence to its clients and partners, raise its profile globally and achieve higher ratings from industry analysts. By Reema Sar

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Face Facts About the New Lotus

By: Ben Rachel 09/10/2008
author"s portrait The Evora is the first new model from supercar company Lotus in over a decade. Ben Rachel explains how the launch put a smile on the faces of individualistic car lovers.

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Sticking to Benchmarks for Better Control of Corporate PR

By: Ernst Primosch 09/10/2008
author"s portrait German group Henkel has redefined its corporate brand following a refocusing of its business and has taken great strides towards integrating communications controlling into standard management reporting. By Ernst Primosch.

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Venezuelan Government’s Political Revolution Coerces Public Relations to be Strategic

By: Juan-Carlos Molleda 09/10/2008
author"s portrait Academic Juan-Carlos Molleda, an expert on Public Relations in Latin America, believes that the policies and actions of the controversial Hugo Chávez administration have re-shaped the way PR is conducted in Venezuela.

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Five Goals for Public Relations in Barbados

By: Christal P. McIntosh 09/10/2008
author"s portrait Caribbean nation Barbados is famed for its idyllic beaches. However, away from the sandy bays, firm foundations for the Public Relations profession are being laid in place. By Christal P. McIntosh.

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Michelangelo, Da Vinci and Communication Today

By: Christian Krpoun 09/10/2008
author"s portrait Christian Krpoun believes that by following the example of great artists from the past we can devise more effective and better-integrated communications solutions.

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Competing with Everyone from Everywhere

By: Robert W. Grupp 09/10/2008
author"s portrait Doing business globally presents an array of competitive situations and collaborative possibilities that require different strategies and approaches at different times. How well can PR meet these challenges, ponders IPRA President 2008 Robert W. Grupp.

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