By:
Ciro Dias Reis
06/04/2008
Ciro Dias Reis says that with Brazilian corporations becoming ever more global in their outlook, operational practices and structure, reputational issues are growing in importance.
By:
Jim Walsh
06/02/2008
Jim Walsh argues that the role of English as the lingua franca of international business can obscure important differences between markets around the world. He also says that when working across languages/cultural borders professional PR people will do wel
By:
Agustín de Uribe-Salazar
06/02/2008
The nature of public relations has changed enormously in the century since the first press release was distributed. But it is those companies that strive to be open and transparent that reap the greatest reputational rewards. By Agustín de Uribe-Salazar.
By:
Katrina Nevin-Ridley
06/02/2008
Although scientific research is often complex and controversial, Katrina Nevin-Ridley believes that a trend towards more proficient and proactive media relations is the right way forward.
By:
Toni Muzi Falconi
06/02/2008
Inappropriate methodologies for measuring the economic scale of public relations have hugely underestimated its contribution, argues Toni Muzi Falconi.
By:
Courteney Jung
06/02/2008
A CSR programme based around raising funds for needy children in the local community underpinned the launch of Korea’s first ‘factory shopping’ centre offering upscale fashion retail at discount prices. By Courteney Jung.
By:
Keith Hunt
06/02/2008
At the beginning of the year, Results International brought together leading figures from the UK PR industry to get their thoughts on how the industry is developing in today’s digital world. A cross-section of views follows, introduced by Keith Hunt.
By:
Robert W. Grupp
06/02/2008
Robert W. Grupp has taken the concept of Public Diplomacy in Public Relations as a theme for exploration during his year as IPRA President. Here he explains why.
By:
Andrew Griffin
06/02/2008
In an extract from his recently published book New Strategies for Reputation Management, Andrew Griffin analyses what constitutes good and bad leadership at a time of crisis.
By:
John Gilfeather
06/02/2008
The majority of large organizations fall far short on measuring their corporate reputation, says John Gilfeather.