Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Golden Rules of Global Media Relations

By: Trevor Gorin 09/10/2008
author"s portrait Trevor Gorin, of fast moving consumer goods giant Unilever, offers a seven-step guide to conducting effective media relations for a global business.

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PR, lobbying and the web have all come together

By: Julie Gaye 09/10/2008
author"s portrait The internet has revolutionised the media landscape and its ongoing rise has tiggered the need for new communications action plans that embrace PR, lobbying and the web. By Julie Gaye.

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Surviving the Market Downturn

By: Dale Fishburn 09/10/2008
author"s portrait Dale Fishburn, one of the original co-founders of Fishburn Hedges, reflects on some of the communications lessons that could be learned from past economic downturns.

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From Tip to Base of the Consulting Pyramid

By: Salvador da Cunha 09/10/2008
author"s portrait Not all Public Relations agencies are created equal. A few have the consulting skills to make a real strategic difference, while others thrive on day-to-day implementation. By Salvador da Cunha.

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Global Echoes and Public Affairs

By: Carolyn Tieger 08/08/2008
author"s portrait Issues of great importance in one part of the world are spreading like ripples across the globe with ramifications for the public affairs agenda. Carolyn Tieger looks at two developments that have reverberated loudly between continents.

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Asia Embraces CSR

By: Glenn Schloss 08/08/2008
author"s portrait As NGOs proliferate across Asia and their influence grows, CSR issues are receiving greater attention in the boardroom. Glenn Schloss reports.

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Ukraine – Not for the Faint Hearted

By: Martin Nunn 08/08/2008
author"s portrait Unethical PR practices in Ukraine are proving hard to dislodge due to endemic corruption, inadequate corporate disclosure rules and the complicity of some multinationals active in the country. However, says Martin Nunn, some positive steps are being taken.

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Reaching India’s Affluent 300 Million

By: Varsha Marathe 08/08/2008
author"s portrait India is one of the world’s largest economies, with an estimated middle and upper class consumer market of around 300 million people. Varsha Marathe looks at some key requirements for a successful PR campaign in this complex and fast expanding market.

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When Foreign Businesses Mismanage Crises in Korea

By: Kim Kyong-Hae 08/08/2008
author"s portrait Crisis management expert Kim Kyong-Hae explains why some foreign companies have fared badly in Korea when trouble strikes.

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Emerging with Credibility Intact

By: Peter Heydenrych 08/08/2008
author"s portrait Local relevance and evidence that your business is committed for the long term are crucial if you are to conduct PR successfully across emerging markets. By Peter Heydenrych.

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