Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Surveying New Zealand’s Unique Media Landscape

By: Peter Sherwin 06/04/2008
author"s portrait Grant Thornton uses two major annual surveys to boost its media coverage in New Zealand. Peter Sherwin provides the detail on how this is done.

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The Art of Conversation

By: Leo Rayman 06/04/2008
author"s portrait Twenty-first century brand marketing and communications require us to be versed in the art of conversation not the art of war, says Leo Rayman.

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Dresdner Ball Street

By: Ulrich Porwollik 06/04/2008
author"s portrait Germany’s Dresdner Bank has successfully linked football to financial trading through an online game. Ulrich Porwollik describes the communication activity surrounding the online platform that has helped turn football fans into brokerage customers.

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Trust Me, The Citizen

By: Robert Phillips 06/04/2008
author"s portrait The latest wave of Edelman’s respected Trust Barometer research indicates how in the web 2.0 age of conversation, citizens feel more empowered to join forces and push for change. By Robert Phillips.

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Bright Ideas Power PR at Toronto Hydro

By: Blair Peberdy 06/04/2008
author"s portrait PR is an enabler of corporate business strategy at Canadian electricity company Toronto Hydro. Blair Peberdy explains how it powers successful community relations activity during major infrastructure projects and lights up green programs.

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Gulf PR Industry Booms

By: Jack Pearce 06/04/2008
author"s portrait Middle East PR veteran and chairman of MEPRA Jack Pearce says prospects will remain strong for the foreseeable future.

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Life in China’s Consumer Fast Lane

By: John Orme 06/04/2008
author"s portrait John Orme, president of Shunya International, Porter Novelli’s new partner agency in China, has been living in Beijing for the last 12 months, developing the agency’s resource base to handle international and national client needs.

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Sporting Scandals Threaten Brands

By: Bridget Marcou 06/04/2008
author"s portrait No organisation today is immune from a potential scandal, particularly if your brand is aligned in some way with the business of sport. Bridget Marcou offers guidance on keeping brand damage to a minimum in the event of a crisis.

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The ‘So-What’ of PR Measurement

By: Angela Jeffrey 06/04/2008
author"s portrait For impact analysis expert Angela Jeffrey the ‘So-What’ of PR Measurement – as in ‘so what does this really mean?’ – is key to correlating communication activity to business outcomes.

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Women In Charge on Health

By: Nancy Glick 06/04/2008
author"s portrait The dominance of women as health care decision makers means increasing attention is being paid to how and where this influential audience gets its health information and which sources are trusted the most. By Nancy Glick.

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