Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

The Rise of the Imperial Shareholder

By: Gene Marbach 07/06/2008
author"s portrait Hedge fund activism presents major challenges for stock market-listed corporations and their investor relations teams. Gene Marbach provides some practical tips for rebuffing unwanted approaches.

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News of Fiction and Pseudo Events

By: Richard Linning 07/06/2008
author"s portrait Richard Linning reviews Flat Earth News, the controversial book that exposes falsehoods, distortion and propaganda in the global media – and finds that public relations is not to blame!

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Broadway Musical Hits Right Notes in China

By: Lydia Lee 07/06/2008
author"s portrait Taking a production of renowned Broadway musical 42nd Street on tour through China was not without its commercial risks. Lydia Lee lifts the curtain on the role of PR in securing a showbiz hit.

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The 10 Most Common Business Mistakes

By: Keith Hunt 07/06/2008
author"s portrait Running a PR business is never easy and companies with sloppy management practices fall quickly by the wayside. Keith Hunt offers his thoughts on where marketing services agencies, and PR agencies in particular, frequently go wrong.

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Fighting Firebombs with Reason

By: Phil Hampton 07/06/2008
author"s portrait UCLA has over the past two years been targeted by animal rights extremists. Phil Hampton explains how the Californian university is responding to despicable unlawful attacks by succinctly explaining its position.

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Our Common Bond

By: Robert W. Grupp 07/06/2008
author"s portrait In light of the shocking natural disasters in Myanmar and China and the starkly contrasting attitudes of their respective governments to media reporting of rescue and relief efforts, IPRA President Robert W. Grupp calls on the public relations community to

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My Word is my Bond

By: Jonne Ceserani 07/06/2008
author"s portrait Jonne Ceserani argues that closely bonded teams are vital to high performance and that we all need to craft our skills in communication and relationships with the same energy that we give to our professional skills.

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Championing Free Speech for the Good of Communities

By: Peter Bradley 07/06/2008
author"s portrait Speakers’ Corner Trust is a new UK-based charity promoting free speech, public debate and active citizenship as a means of reinvigorating civil society in the UK and supporting its development in emerging democracies. Peter Bradley explains why it’s so imp

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Misunderstood in South Africa

By: Samantha Watt. 06/04/2008
author"s portrait Public Relations still struggles to gain respect in South Africa, argues Samantha Watt.

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Small is Big

By: Lucy Siegel 06/04/2008
author"s portrait Lucy Siegel, president and CEO of Bridge Global Strategies, New York, has been elected president of Public Relations Boutiques International, the network which launched in January. Here she outlines the thinking behind this move.

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