Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Fuelling Gazprom’s Warmer Image

By: Philip Dewhurst 08/08/2008
author"s portrait The UK-based marketing and trading arm of the world’s largest energy company faces a daunting public relations challenge but has achieved some notable success in changing perceptions. By Philip Dewhurst.

read more / Comments

Choosing and Using PR Agencies

By: Tom Wells 08/08/2008
author"s portrait In an edited extract from their succinct book Choosing and Using PR Agencies, Tom Wells and Mark Crompton offer useful advice on the preliminary and secondary vetting process.

read more / Comments

CIVITAS Global – Story of a Cross-Border Merger

By: Ceyda Aydede 07/06/2008
author"s portrait Ceyda Aydede and George Flessas explain the reasons behind the merger of Turkish PR firm Global Tanitim and its Greek counterpart CIVITAS.

read more / Comments

Pampers Grows by Helping China’s Parents

By: Athena Wang 07/06/2008
author"s portrait Procter & Gamble’s global diaper brand Pampers sought to provide parents in China with much-wanted baby-care information. Athena Wang explains how a mix of e-PR and carnival events created awareness and boosted sales.

read more / Comments

Going Global... and Taking Employees With You

By: Inge Wallage 07/06/2008
author"s portrait Inge Wallage explores some of the internal communications challenges facing a major energy company that went Fortune 50 following a merger in 2007.

read more / Comments

PR Navigators Wanted!

By: Astrid von Rudloff 07/06/2008
author"s portrait With the changing media landscape, companies in Germany expect new qualities from their communication consultants. Astrid von Rudloff assesses new corporate needs and their implications for agencies and their service offerings.

read more / Comments

New Opportunities in the Arab World

By: Haroon Sugich 07/06/2008
author"s portrait Sustained prosperity, media diversity and tangible reforms have made Arab societies more business friendly. However very few international companies operating in the region have made much effort to train local PR staff, asserts Haroon Sugich.

read more / Comments

Search is Changing the PR Business

By: Ronnie Simpson 07/06/2008
author"s portrait Ronnie Simpson talks about the biggest transformation to hit Marketing and PR in 30 years.

read more / Comments

Deutsche in Russia

By: Olga Podoinitsyna 07/06/2008
author"s portrait Deutsche Bank has been involved with the Russian market since the 19th century. Olga Podoinitsyna outlines the financial powerhouse’s business and communications strategy for the largest country in the world.

read more / Comments

Respect for Modesty Hinders Creativity

By: Misako Ohira 07/06/2008
author"s portrait Misako Ohira provides a snapshot of public relations in the land of the rising sun, where clients with Western origins differ from home-grown corporations in their attitude to self-promotion.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: