Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Reaching India’s Affluent 300 Million

By: Varsha Marathe 08/08/2008
author"s portrait India is one of the world’s largest economies, with an estimated middle and upper class consumer market of around 300 million people. Varsha Marathe looks at some key requirements for a successful PR campaign in this complex and fast expanding market.

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When Foreign Businesses Mismanage Crises in Korea

By: Kim Kyong-Hae 08/08/2008
author"s portrait Crisis management expert Kim Kyong-Hae explains why some foreign companies have fared badly in Korea when trouble strikes.

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Emerging with Credibility Intact

By: Peter Heydenrych 08/08/2008
author"s portrait Local relevance and evidence that your business is committed for the long term are crucial if you are to conduct PR successfully across emerging markets. By Peter Heydenrych.

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Scope and diversity:IPRA's annual Golden World Awards

By: Robert W. Grupp 08/08/2008
author"s portrait The forthcoming IPRA World Congress promises to be an educational, cultural and networking event like no other, bringing many leading communicators face to face in the country of the moment. By Robert W. Grupp.

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Shining a Light on Sight

By: Leslie Gottlieb 08/08/2008
author"s portrait Leslie Gottlieb offers up a public relations prescription for an international health epidemic.

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Lessons from the Chinese Blogosphere

By: Tim Gingrich 08/08/2008
author"s portrait As the eyes of the world focus on Beijing for this month’s Olympic Games, Tim Gingrich looks at the growing ‘people power’ of social media in China.

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Wooing Visitors to Wellington

By: Esmé Gibbins 08/08/2008
author"s portrait Esmé Gibbins explains the role PR plays in promoting a destination

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The Importance of Style

By: John Foster 08/08/2008
author"s portrait In an edited extract from his book Effective Writing Skills for Public Relations, John Foster demonstrates the essential role of clear, consistent style in compelling communications.

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Reaching out to Gay Consumers

By: Ben Finzel 08/08/2008
author"s portrait Gays and lesbians are a powerful, loyal and often untapped audience. Ben Finzel reveals how to engage with this audience honestly and consistently.

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Reality Distorted by Photoshop and Bias

By: Nikos Drandakis 08/08/2008
author"s portrait What is quality news media? Who defines it, and – most importantly – who delivers it? These are burning questions in our social media age. By Nikos Drandakis.

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