Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Five Goals for Public Relations in Barbados

By: Christal P. McIntosh 09/10/2008
author"s portrait Caribbean nation Barbados is famed for its idyllic beaches. However, away from the sandy bays, firm foundations for the Public Relations profession are being laid in place. By Christal P. McIntosh.

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Michelangelo, Da Vinci and Communication Today

By: Christian Krpoun 09/10/2008
author"s portrait Christian Krpoun believes that by following the example of great artists from the past we can devise more effective and better-integrated communications solutions.

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Competing with Everyone from Everywhere

By: Robert W. Grupp 09/10/2008
author"s portrait Doing business globally presents an array of competitive situations and collaborative possibilities that require different strategies and approaches at different times. How well can PR meet these challenges, ponders IPRA President 2008 Robert W. Grupp.

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Golden Rules of Global Media Relations

By: Trevor Gorin 09/10/2008
author"s portrait Trevor Gorin, of fast moving consumer goods giant Unilever, offers a seven-step guide to conducting effective media relations for a global business.

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PR, lobbying and the web have all come together

By: Julie Gaye 09/10/2008
author"s portrait The internet has revolutionised the media landscape and its ongoing rise has tiggered the need for new communications action plans that embrace PR, lobbying and the web. By Julie Gaye.

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Surviving the Market Downturn

By: Dale Fishburn 09/10/2008
author"s portrait Dale Fishburn, one of the original co-founders of Fishburn Hedges, reflects on some of the communications lessons that could be learned from past economic downturns.

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From Tip to Base of the Consulting Pyramid

By: Salvador da Cunha 09/10/2008
author"s portrait Not all Public Relations agencies are created equal. A few have the consulting skills to make a real strategic difference, while others thrive on day-to-day implementation. By Salvador da Cunha.

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Global Echoes and Public Affairs

By: Carolyn Tieger 08/08/2008
author"s portrait Issues of great importance in one part of the world are spreading like ripples across the globe with ramifications for the public affairs agenda. Carolyn Tieger looks at two developments that have reverberated loudly between continents.

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Asia Embraces CSR

By: Glenn Schloss 08/08/2008
author"s portrait As NGOs proliferate across Asia and their influence grows, CSR issues are receiving greater attention in the boardroom. Glenn Schloss reports.

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Ukraine – Not for the Faint Hearted

By: Martin Nunn 08/08/2008
author"s portrait Unethical PR practices in Ukraine are proving hard to dislodge due to endemic corruption, inadequate corporate disclosure rules and the complicity of some multinationals active in the country. However, says Martin Nunn, some positive steps are being taken.

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