By:
Silvia Pendás de Cassina
11/12/2008
Crisis management expert Silvia Pendás de Cassina provides a case study on her work relating to an air crash and offers best practice advice on handling such disasters.
By:
Tom Buchan
11/12/2008
A long-running negative event like the global financial crisis attracts a cavalcade of media pundits and publicity seekers. Before joining their ranks or advising clients to do the same, think carefully about the long-term impression you want to make, writ
By:
Steven Yong
09/10/2008
Steven Yong from Weber Shandwick Kuala Lumpur explains how PR helped Microsoft Malaysia showcase its next generation of infrastructure and application platform products along with the IT heroes that made it all happen.
By:
Martin Waxman
09/10/2008
Social media is blurring national borders and exerting pressure on the scope of communications mandates. Martin Waxman considers how PR practitioners should respond.
By:
Judith von Gordon
09/10/2008
Judith von Gordon argues there is a pressing need to emotionalise PR linked to prescription medicines. Unfortunately drug companies’ attempts to do so are largely thwarted by regulatory restrictions.
By:
Jonathan Smith
09/10/2008
There are no easy answers in the energy debate given that every power generation source has its drawbacks. In the context of strident protests by environmental groups, energy company E.ON is ensuring that its side of the story is heard above the clamour. B
By:
Reema Sarin
09/10/2008
A thorough re-branding exercise has allowed Indian company AppLabs to communicate values such as consistency, reliability and confidence to its clients and partners, raise its profile globally and achieve higher ratings from industry analysts. By Reema Sar
By:
Ben Rachel
09/10/2008
The Evora is the first new model from supercar company Lotus in over a decade. Ben Rachel explains how the launch put a smile on the faces of individualistic car lovers.
By:
Ernst Primosch
09/10/2008
German group Henkel has redefined its corporate brand following a refocusing of its business and has taken great strides towards integrating communications controlling into standard management reporting. By Ernst Primosch.
By:
Juan-Carlos Molleda
09/10/2008
Academic Juan-Carlos Molleda, an expert on Public Relations in Latin America, believes that the policies and actions of the controversial Hugo Chávez administration have re-shaped the way PR is conducted in Venezuela.
