Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

The Changing Landscape of African Media

By: Natalie Maule 11/12/2008
author"s portrait New models of telling the African story to international audiences are emerging. Natalie Maule applauds the rising investment in local content creation as the world plays closer attention to Africa.

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Recession Creates PR Opportunities

By: Laurence Lee 11/12/2008
author"s portrait Laurence Lee considers the impact of the current economic gloom on communications and corporate reputation.

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Poland’s Public Sector Turns to Public Relations

By: Jacek Jakubczyk 11/12/2008
author"s portrait The strong growth enjoyed by the Public Relations sector in Poland is threatened by the deterioration in the global economic climate. But, argues Jacek Jakubczyk, the country is better placed to cope than many others.

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Thanks for the Most Amazing Year!

By: Robert W. Grupp 11/12/2008
author"s portrait Now that his presidential year is drawing to a close, Robert W. Grupp looks back at the highlights of his tenure and outlines some of the challenges ahead for IPRA and public relations at large as he prepares to hand on the baton to his successor, Maria Ge

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Public Diplomacy Needs to Get Its Groove Back

By: Roberta Graham 11/12/2008
author"s portrait Following the election of Barack Obama, the world awaits to see which messages the new administration in Washington will communicate internationally. By Roberta Graham.

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Taming the Knee-Jerk

By: Gerd Götz 11/12/2008
author"s portrait How Philips is changing perceptions of what the business is all about. By Gerd Götz.

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The End of Informed Choice?

By: Ron Finlay 11/12/2008
author"s portrait As governments turn to regulation to solve difficult social problems, Ron Finlay assesses the role communications will play in effecting behaviour change.

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France’s Environmental Convention Brings Focus to Debate

By: Pazanne Le Cour Grandmaison 11/12/2008
author"s portrait Is the Grenelle on sustainable development, which seeks to bring consensus to the environmental debate, another French revolution? By Pazanne Le Cour Grandmaison and Veronique Ferjou.

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It’s Still Location, Location, Location – Only More So

By: Bruce Coppa 11/12/2008
author"s portrait Bruce Coppa argues that the real estate market is becoming increasingly international both despite and because of current economic conditions, and that the public relations industry is already helping the process.

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One Click Away from Damage or Success

By: Angélica Consiglio 11/12/2008
author"s portrait The way in which Google-owned social networking site Orkut came under fire in Brazil illustrates that global businesses still have to act with local concerns in mind. By Angélica Consiglio.

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