Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Clear and Creative Communications Carry Companies Clear of Crisis

By: Jonne Ceserani 10/02/2009
author"s portrait Jonne Ceserani argues that carefully considering the language we use can have a dramatic influence on how people and organisations respond to extraordinary times, like a world financial crisis.

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Pink Ribbon Casts a Big Shadow

By: Rebecka Blomberg 10/02/2009
author"s portrait Sweden’s annual Pink Ribbon campaign is a huge success in terms of fundraising and creating awareness of issues relating to breast cancer. However, says Rebecka Blomberg, success brings it own challenges.

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Pipes that Carry Messages

By: Anne Bleeker 10/02/2009
author"s portrait Companies from the Gulf that are expanding globally are confronted by both challenges and opportunities relating to their roots. By Anne Bleeker.

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Keeping The City Faith

By: Lak Siriwardene 10/02/2009
author"s portrait Communicating with investors and analysts is of immense importance for listed companies at times of economic turbulence. Lak Siriwardene explains how engineering and design consultancy Scott Wilson Group conducts its financial PR.

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The Communications Imperative for Japanese Business Expansion

By: James Weeks 11/12/2008
author"s portrait Japanese companies engaged in overseas M&A activity need to learn the lessons of the past, says James Weeks.

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Consumers Who Talk Back

By: Delia Sieff 11/12/2008
author"s portrait The rise of on-line and social media has rewritten the communications rulebook. Consumers now have the means to spread their opinions easily – either to the benefit or detriment of a brand. By Delia Sieff.

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Celebrating 150 Years of Trans-National Education

By: Binda Rai 11/12/2008
author"s portrait Binda Rai provides an insight into some of the issues she faced in delivering global communications to support the 150th Anniversary of the University of London External System, a market leader in trans-national education, which today has 43,000 students i

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Clean Communications for Clean-tech

By: Korinna Penndorf 11/12/2008
author"s portrait Responsible corporate conduct and credible communications are closely interlinked when it comes to clean-tech companies. By Korinna Penndorf.

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Image Matters in Latin American Elections

By: Walter Nessi 11/12/2008
author"s portrait It takes time and effort to cultivate the right image to succeed when running for office in South America, writes political communications expert Walter Nessi.

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Cisco Broadband Barometer Measures Take-up in Argentina

By: Carlos A. Mazalán 11/12/2008
author"s portrait Carlos A. Mazalán provides a case study on the public relations activity surrounding the biannual release of research into the growth of high-speed internet connections.

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