Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Heavyweight Nigerian Businesses Gain International Respect

By: Tim Newbold 10/02/2009
author"s portrait Economic growth, banking consolidation and strides made in employee communications and investor relations have all had a positive impact on business in Nigeria. Unfortunately, writes Tim Newbold, corruption issues and instability in the Niger Delta remain

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Can Social Media Drive Green Content?

By: Sheila McLean 10/02/2009
author"s portrait Sheila McLean unveils research into the behavior of environmental influencers and their methods of sharing information.

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Sprinting Away from Trouble

By: John Maroon 10/02/2009
author"s portrait The 24-hour news cycle has made crisis communication a much greater challenge for sports superstars and their team. By John Maroon.

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Avoiding Embarrassment in Asia

By: Mylinh Lee Cheung 10/02/2009
author"s portrait Many potential pitfalls face companies carrying out PR across Asia. Mylinh Lee Cheung offers advice on how to deliver effective communications without causing offence.

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What Makes an Agency a Premium Buy?

By: Keith Hunt 10/02/2009
author"s portrait Corporate finance and consulting business Results International assesses PR agency strength by looking at four key areas. Keith Hunt reveals what agencies need to get right in order to prosper in challenging times.

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Highs and Lows at Heathrow Terminal 5

By: Damon Hunt 10/02/2009
author"s portrait BAA made a strategic PR error during the countdown to the opening of Terminal 5. Now, reveals Damon Hunt, reputational issues are being addressed by letting the building speak for itself.

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Sorting Out the Best From the Rest

By: Fraser Hardie 10/02/2009
author"s portrait The global economic downturn provides a tremendous opportunity for the best PR agencies to add value to their clients, while for lacklustre agencies the prospects are poor. By Fraser Hardie.

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Active and Honest Engagement Achieves e-Influence

By: Stéphane Guerry 10/02/2009
author"s portrait Companies must switch from a policy of controlling information to sincere engagement in order to continue to hold people’s attention. By Stéphane Guerry.

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PR in Interesting Times

By: Maria Gergova 10/02/2009
author"s portrait Maria Gergova celebrates the sweeping changes of the past two decades brought about by the digital revolution and fall of Communism in Eastern Europe, while also assessing the challenges facing Public Relations professionals at this difficult time in the g

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Fairtrade Fortnight Whets Consumer Appetite for Ethical Trade

By: Barbara Crowther 10/02/2009
author"s portrait An influential annual two-week campaign brings fairtrade to the attention of consumers in the UK. But, says Barbara Crowther, although fairtrade products enjoy growing recognition and support, they still constitute only a tiny proportion of world trade.

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