Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

New Age Crisis Communications

By: Anne Costello 17/12/2009
author"s portrait Handling a crisis in today’s era of social networking and video sharing websites requires a fresh approach, writes Anne Costello.

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Bridging the Divide in the Age of Access

By: Rishi Bhattacharya 17/12/2009
author"s portrait Rishi Bhattacharya moved into Public Relations after working in television as a political correspondent. Although the transition is difficult, he wonders why more journalists aren’t making the switch.

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Taking Care of a Food Safety Scare

By: Lydia Buchtmann 17/12/2009
author"s portrait Lydia Buchtmann charts the practical use of conventional and new media during the Chinese melamine milk contamination crisis in Australia.

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Parable of the Timid, the Uncertain and the Bold

By: Daniel Tisch 15/10/2009
author"s portrait PR practitioners can lead the way in the economic recovery, believes Daniel Tisch, as long as they have the right analytical skills, a broad knowledge of channels and wide-ranging communications expertise.

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The Countdown to COP15

By: Paul Taaffe 15/10/2009
author"s portrait The forthcoming climate change conference in Denmark promises to be a tense affair as participants try to balance the exigencies of economic growth with the environmental need to cut carbon emissions. By Paul Taaffe.

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The Story Behind Earth Hour

By: Andrew Sedger 15/10/2009
author"s portrait Only three short years ago, Earth Hour didn’t exist. By the time the 2009 event had finished, hundreds of millions of people in more than 4,000 towns and cities in 88 countries embraced the concept. Andrew Sedger reveals how this phenomenal feat occurred.

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Simplifying the Science of Sustainability

By: Dorle Riechert 15/10/2009
author"s portrait Dorle Riechert explains how the Wuppertal Institute communicates its complicated research findings to different target audiences in an effective way.

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Patriotism, Government Influence and Consumer Wariness

By: Nataliya Popovych 15/10/2009
author"s portrait Russia is a large and exceedingly complicated market which many international companies struggle to understand. Nataliya Popovych supplies some pointers to success.

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Getting Image Rights Right

By: Dan Perlet 15/10/2009
author"s portrait As the explosion of online photo and video-sharing transforms the public’s understanding of creative media ownership, Dan Perlet explains how Corbis is making sure creative professionals know how to protect themselves from falling foul of copyright law.

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Trust and Short-Termism

By: Brian Moriarty 15/10/2009
author"s portrait Too great a focus on short-term financial performance has become a burning issue in corporate ethics as it undoubtedly contributed to the economic crisis. Brian Moriarty assesses the implications.

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