Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

The Future of Human Resources and Public Relations

By: Rašeljka Maras Juričić 15/10/2009
author"s portrait Rašeljka Maras Juričić and Aco Momcilovic discuss the intersection of Public Relations and Human Resources and consider ways in which the interplay between the two disciplines might be improved.

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Online Takes The Lion’s Share

By: Timo Hillbrecht 15/10/2009
author"s portrait Timo Hillbrecht analyses the impact of meteoric developments in the online area on the communications market and explains the new requirements, providing examples through his agency’s work with Ford and Disney.

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Trends in Public Affairs

By: Vivien Hepworth 15/10/2009
author"s portrait Financial turmoil has thrown into sharp relief the changing nature of our world and brought its complexities to the fore. With this in mind, the opportunities for public affairs experts have never been greater, writes Vivien Hepworth.

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PR in times of crisis – From austerity to opportunity

By: Maria Gergova 15/10/2009
author"s portrait Maria Gergova looks forward excitedly to the IPRA Summit and Golden World Awards ceremony taking place at the end of this month.

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A Rallying Cry for Disarmament

By: Deborah Charnes Vallejo 15/10/2009
author"s portrait Major international issues require the power of the people, and the power of PR, asserts Deborah Charnes Vallejo, who attended the United Nations DPI NGO Conference in Mexico.

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Gold Mining at Golden World Awards

By: Deborah Charnes Vallejo 15/10/2009
author"s portrait Deborah Charnes Vallejo, a judge at this year’s GWAs, found much to admire and learn from among the numerous campaigns vying for honors in this year’s competition.

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Crisis Planning in the Digital Age

By: Julie Atherton 15/10/2009
author"s portrait Bad news stories spread faster than wildfire in this digital age and negative online comment can fan the flames, causing enormous reputational damage. Julie Atherton offers advice on preparing for and dealing with a crisis in the era of blogs and social me

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Corporate Change Need Not Spell Disaster

By: Arnaud Pochebonne 13/08/2009
author"s portrait Arnaud Pochebonne outlines how to communicate corporate restructuring so as to improve the likelihood of success and minimise reputational damage.

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CSR as Branded Content

By: Diana Verde Nieto 13/08/2009
author"s portrait Consumers are increasingly concerned about ethical and sustainability issues. So companies that closely link their brand marketing and CSR initiatives will reap the benefits, insists Diana Verde Nieto.

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Multi-Minding Women are Co-Brand Managers

By: Kelley Murray Skoloda 13/08/2009
author"s portrait The next Women’s Liberation Movement is here, says Kelley Murray Skoloda, only this time marketers need to be mindful of the growing influence that communications-savvy, juggling-adept females are having on brands.

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