Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Love without Borders

By: Jenny Hoefliger 16/04/2010
author"s portrait Love without Borders

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Personal Touch Still Key in a Crisis

By: Jonathan Hemus 16/04/2010
author"s portrait Does online reputation management signal the end of the company spokesperson? Jonathan Hemus believes otherwise.

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Who Really Needs a Code of Ethics?

By: Krystyna Cap 16/04/2010
author"s portrait With more business schools adopting ethical pledges, questions of professional morality are becoming increasingly relevant to young professionals. However, is it really the rank-and-file nine-to-fivers who are most in need of instruction in honesty and tra

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The Swing from Advertising to PR

By: Rachel Bell 16/04/2010
author"s portrait At a time of message clutter and media fragmentation, PR is proving adept at reaching and engaging with audiences. Rachel Bell considers whether an enhanced role in consumer marketing beckons.

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Relationship-Building for Global Stakeholder Engagement

By: Gail S. Thornton 15/02/2010
author"s portrait Gail S. Thornton The Author's Details Gail S. Thornton works in Merck’s Global Communications department. Formerly, she was vice president of international communications at Schering-Plough Corporation, which is now part of Merck. E-mail the author Vi

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Building and Protecting Brands Across Borders

By: Rob Shimmin 15/02/2010
author"s portrait Rob Shimmin has spent 20 years honing messages for global brands and training spokespeople to deliver them. Here he offers some observations on what’s worked and what has not.

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Positive Prospects for Latin America

By: Laura Schoen 15/02/2010
author"s portrait Laura Schoen foresees a decade of opportunities for the public relations industry in Latin America.

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Measuring Your Network

By: Penny Power 15/02/2010
author"s portrait In an extract from her book Know Me, Like Me, Follow Me, Penny Power looks at how to exploit social media for marketing purposes.

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Professional But Never a Profession

By: Trevor Morris 15/02/2010
author"s portrait There are a number of insurmountable hurdles in the way of public relations becoming a profession like law and accountancy, argues Trevor Morris.

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Heavyweight PR Stunt Provides Fitness Lift

By: Thomas J. Madden 15/02/2010
author"s portrait Thomas J. Madden dreamt up an ostensibly gimmicky product to make a serious point about obesity in a humorous way and at the same time help clients in the fitness and weight-loss market.

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