Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

CR and Sustainability, Commit or Crunch?

By: Sandra Macleod 15/02/2010
author"s portrait Waves of research conducted over the past decade highlight the importance of responsible and sustainable corporate behaviour. Sandra Macleod sets the findings in context and ponders what it all means for the near future.

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Visible and Positive Despite Diminished Resources

By: Jim Kerr 15/02/2010
author"s portrait Technology company Unisys has endured major budget cuts yet has managed to keep its PR profile high. By Jim Kerr.

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Rethinking Business for the New Decade

By: Keith Hunt 15/02/2010
author"s portrait The global economic picture remains far from rosy, however Keith Hunt is of the view that the PR industry is well-placed to exploit new opportunities created by the rise of social media.

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The Battle Against Negative Perceptions

By: Firas Sleem 17/12/2009
author"s portrait Who says you can chuck PR in times of financial crisis? Certainly not Firas Sleem who is convinced that those companies that emerge from the downturn with the least perceptual damage will be best placed to prosper.

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A Vote for Stability and Progress

By: Radhika Shapoorjee 17/12/2009
author"s portrait Positive leadership and inclusive growth are paving the way for India’s future due to successful democracy on an epic scale, writes Radhika Shapoorjee.

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What the Wealthy Want

By: Zhenya Pankratieva 17/12/2009
author"s portrait Market research across Ukraine, Kazakhstan and Azerbaijan has provided fascinating insights into what motivates prosperous customers in the region. By Zhenya Pankratieva.

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Non-Stop PR at 37,000 Feet

By: Kristy Nicholas 17/12/2009
author"s portrait Kristy Nicholas outlines the strategy for putting airline ExpressJet on the map.

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Recipe for Success in a Recession

By: Didier Lagae 17/12/2009
author"s portrait The economic downturn has ravaged many businesses. Yet, as Didier Lagae points out, some PR agencies have continued to prosper. What is their secret?

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My Year of Promoting Positive PR

By: Maria Gergova 17/12/2009
author"s portrait In her final letter to the readers of Frontline, IPRA President 2009 Maria Gergova assesses her legacy in the role, ponders what she has learnt and highlights the importance of positive communication.

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A Seat at the Boardroom Table

By: Gillian Findlay 17/12/2009
author"s portrait The recent launch in South Africa of the third version of the King Report on corporate governance has underlined the heightened role for public relations practitioners within organisations, writes Gillian Findlay.

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