Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Simplifying the Science of Sustainability

By: Dorle Riechert 15/10/2009
author"s portrait Dorle Riechert explains how the Wuppertal Institute communicates its complicated research findings to different target audiences in an effective way.

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Patriotism, Government Influence and Consumer Wariness

By: Nataliya Popovych 15/10/2009
author"s portrait Russia is a large and exceedingly complicated market which many international companies struggle to understand. Nataliya Popovych supplies some pointers to success.

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Getting Image Rights Right

By: Dan Perlet 15/10/2009
author"s portrait As the explosion of online photo and video-sharing transforms the public’s understanding of creative media ownership, Dan Perlet explains how Corbis is making sure creative professionals know how to protect themselves from falling foul of copyright law.

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Trust and Short-Termism

By: Brian Moriarty 15/10/2009
author"s portrait Too great a focus on short-term financial performance has become a burning issue in corporate ethics as it undoubtedly contributed to the economic crisis. Brian Moriarty assesses the implications.

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The Future of Human Resources and Public Relations

By: Rašeljka Maras Juričić 15/10/2009
author"s portrait Rašeljka Maras Juričić and Aco Momcilovic discuss the intersection of Public Relations and Human Resources and consider ways in which the interplay between the two disciplines might be improved.

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Online Takes The Lion’s Share

By: Timo Hillbrecht 15/10/2009
author"s portrait Timo Hillbrecht analyses the impact of meteoric developments in the online area on the communications market and explains the new requirements, providing examples through his agency’s work with Ford and Disney.

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Trends in Public Affairs

By: Vivien Hepworth 15/10/2009
author"s portrait Financial turmoil has thrown into sharp relief the changing nature of our world and brought its complexities to the fore. With this in mind, the opportunities for public affairs experts have never been greater, writes Vivien Hepworth.

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PR in times of crisis – From austerity to opportunity

By: Maria Gergova 15/10/2009
author"s portrait Maria Gergova looks forward excitedly to the IPRA Summit and Golden World Awards ceremony taking place at the end of this month.

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A Rallying Cry for Disarmament

By: Deborah Charnes Vallejo 15/10/2009
author"s portrait Major international issues require the power of the people, and the power of PR, asserts Deborah Charnes Vallejo, who attended the United Nations DPI NGO Conference in Mexico.

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Gold Mining at Golden World Awards

By: Deborah Charnes Vallejo 15/10/2009
author"s portrait Deborah Charnes Vallejo, a judge at this year’s GWAs, found much to admire and learn from among the numerous campaigns vying for honors in this year’s competition.

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