Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

The United States is a Foreign Country, too

By: Gary Wells 16/04/2010
author"s portrait A lot has been said and written about the embarrassing blunders made by Americans as they grapple with different cultures around the world. But, writes Gary Wells, global businesses have made their fair share of humiliating mistakes in the U.S. too, and sh

read more / Comments

Connective Tissue for a ‘Glocal’ World

By: Kathy Tunheim 16/04/2010
author"s portrait As Worldwide President of one of the largest global PR organizations, IPREX, Kathy Tunheim sees a need for new ways of balancing global scale and local expertise in building brands and reputations.

read more / Comments

Turning Good Relationships into Great Ones

By: Suki Thompson 16/04/2010
author"s portrait The relationship between client and agency is notoriously hard to get right and harder still to sustain. Suki Thompson offers advice on avoiding the pitfalls and delivering what clients crave.

read more / Comments

Measuring the Long Tail

By: Claire Spencer 16/04/2010
author"s portrait Claire Spencer believes a paradigm shift is necessary whereby measurement of PR effectiveness is considered from the perspective of the target audience.

read more / Comments

Serving Coke to Dr Frankenstein

By: Sonya H. Soutus 16/04/2010
author"s portrait If you had the power to create the ideal in-house PR person, what skills would you bestow on them? Sonya H. Soutus reveals how Coca-Cola is exploring such ideas to ensure it is well-placed to meet new challenges.

read more / Comments

CSR: Not the Same in Lagos as London

By: Paul Seaman 16/04/2010
author"s portrait Paul Seaman is a firm believer in Corporate Responsibility but argues it is naïve to expect it to be implemented evenly in every country.

read more / Comments

A Snapshot of Business School Marketing

By: Vicky Robinson 16/04/2010
author"s portrait Vicky Robinson presents some interesting research into marketing and communications issues for business schools based in the UK.

read more / Comments

If it’s Social, it Connects

By: Frank Ovaitt 16/04/2010
author"s portrait Some practitioners think social media and real life are different worlds. Frank Ovaitt cites research as he argues that technology, like art, imitates life.

read more / Comments

Leadership Opportunities for Chief Communications Officers

By: Bill Margaritis 16/04/2010
author"s portrait Distinctions between corporate brand, culture and reputation are becoming increasingly blurred, giving CCOs greater scope to play an enhanced role in what their companies do. By Bill Margaritis.

read more / Comments

Fresh Air, Dog Walks and Pub Lunches

By: Nigel Kennedy 16/04/2010
author"s portrait Those envious of a leisurely lifestyle had best look away now. Former PR consultancy boss Nigel Kennedy is having the time of his life during a long-awaited career break.

read more / Comments

Welcome to IPRA
Log in
Sign up


Authors

Archive

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (4)
May (5)

July (4)
June (5)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (4)

July (5)
June (4)
May (5)

July (3)
June (4)
May (5)

July (4)
June (5)
May (5)

July (5)
June (4)
May (4)

July (4)
June (3)
May (3)

June (8)

June (17)
March (15)

June (14)
April (20)

June (16)
April (17)

June (16)
April (13)

July (9)
April (15)

Follow IPRA: