Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #552 Importance of transparent communication and storytelling in building trust and loyalty

By: Rashmi Soni 27/11/2023
author"s portrait When a brand tells its story honestly and compassionately, it weaves a narrative that customers can connect with on a personal level. By Rashmi Soni.

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ITL #551 Unlocking the power of thought leadership: a guide for PR professionals

By: Lynette Jackson 20/11/2023
author"s portrait Siemens has built a powerful corporate thought leadership strategy on four main principles. By Lynette Jackson.

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ITL #550   Making a difference for women and girls: across Canada, and around the world

By: Kimberly Cohen 06/11/2023
author"s portrait A vision to deliver impactful communication strategies about social changes for the wellbeing of women and girls. By Kim Cohen.

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ITL #549 Effective communication: a lifeline in times of crisis

By: Md Abdul Quayyum 06/11/2023
author"s portrait A development communications perspective from disaster-prone Bangladesh. By Md Abdul Quayyum.

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ITL #548 Building trust in uncertain times: how company communicators contribute to public trust

By: Nils Haupt 30/10/2023
author"s portrait Business leaders are perceived as unifiers and targeted communication from CEOs can enhance this image. By Nils Haupt.

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ITL #547 Cast a wider net: why your next comms campaign should be integrated

By: Nick Seymour 23/10/2023
author"s portrait Done correctly, communicating across different platforms and channels helps businesses reinforce brand identity with their target audience. By Nick Seymour.

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ITL #546   An effective weapon: PR is the CMO’s new best friend

By: Kev O’Sullivan 16/10/2023
author"s portrait PR is a magic flute; played horribly by most, played to perfection by the gifted few. By Kev O’Sullivan.

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ITL #545 Role of authenticity in modern public relations: ensuring trust and connection

By: Nidal Abou Zaki 09/10/2023
author"s portrait Authenticity has emerged as a cornerstone in modern public relations, particularly in the context of the Middle East. By Nidal Abou Zaki.

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ITL #544 ‘Climate washing’ litigation: How to prepare for global action against greenwashing

By: Daniel Silberhorn 02/10/2023
author"s portrait Amid new anti-greenwashing legislation, businesses need to review and strengthen their communications in line with demands for truthful, evidence-based sustainability claims. By Daniel Silberhorn.

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ITL #543 Smart communication: building trust to help regional projects succeed

By: Bosco Marti 25/09/2023
author"s portrait Local communities need to understand and feel a part of the projects that are planned in their neighborhoods. By Bosco Marti.

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