Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #560 International Holocaust Day: Public Relations versus propaganda

By: Tamir Haas 26/01/2024
author"s portrait Public Relations professionals have the ability to make the world a better place. By Tamir Haas.

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ITL #559 Corporate communications as a service centre for the media industry: a double-edged sword

By: Markus Berger 22/01/2024
author"s portrait Offering corporate communications as a service centre for media companies harbours opportunities and risks in equal measure. By Markus Berger.

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ITL #558 Driving forces in corporate communications: operational and strategic challenges

By: Andreas Hammer 15/01/2024
author"s portrait If you want to survive in the jungle of strategic and operational challenges, you need clarity and an overview above all else. By Andreas Hammer.

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ITL #557   No really, it’s not about you: a health insurance lesson from Mexico

By: Roger Darashah 08/01/2024
author"s portrait PR can play a crucial role in making essential services relevant in growth markets. By Roger Darashah.

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ITL #556   Don’t fall prey to lazy assumptions: how consumer insights can help with effective communications

By: Vic Miller 03/01/2024
author"s portrait Gut feeling remains a comms professional's super skill, but only when used in conjunction with audience knowledge. By Vic Miller.

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ITL #555 Being properly valued: why PR people need to change their behaviour

By: Crispin Manners 18/12/2023
author"s portrait The PR sector must shift from focusing on what we do, to the business outcome, impact and ROI that matter to the CEO. By Crispin Manners.

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ITL #554   Collaboration and inclusivity: how we built a team that will always champion us

By: Ren Bowman 11/12/2023
author"s portrait Although 100% remote, a B2B AdTech PR agency achieves breathtakingly good workplace culture scores. By Ren Bowman.

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ITL #553   The future of the industry: 10 trends in PR

By: Patrik Schober 04/12/2023
author"s portrait It’s vital that the public relations industry stays on top of major global trends. By Patrik Schober.

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ITL #552 Importance of transparent communication and storytelling in building trust and loyalty

By: Rashmi Soni 27/11/2023
author"s portrait When a brand tells its story honestly and compassionately, it weaves a narrative that customers can connect with on a personal level. By Rashmi Soni.

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ITL #551 Unlocking the power of thought leadership: a guide for PR professionals

By: Lynette Jackson 20/11/2023
author"s portrait Siemens has built a powerful corporate thought leadership strategy on four main principles. By Lynette Jackson.

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