Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #542   Mastering APAC's communication mosaic: key strategies for success

author"s portrait Embrace digital, ‘gloca-lization’ and diversity for successful communications in Asia Pacific. By Serina Tan

ITL #541 Pay-to-play for visibility: Navigating the media landscape where earned media is not the norm

author"s portrait If content is becoming paid for, what differentiates us from advertisers? By Rafiat Gawat.

ITL #540   Holistic measurement: Unveiling the true impact of public relations in the post-cookie era

author"s portrait Industry leaders are embracing measurement approaches that consider the entirety of the customer journey. By James Crawford.

ITL #539   PR and Comms: should they have social impact and social value?

author"s portrait Research finds that PR and Comms professionals wish for a more meaningful, socially relevant profession. By Ana Adi.

ITL #538 Influencing Millennials and Gen Z: a fresh take on PR is required

author"s portrait Through algorithms, AI is shaping a generation that is distinct from any previous generation, and the PR industry must stay on its toes. By C. Lekha.

ITL #537   Corporate museums: their future as a PR asset

author"s portrait The role, function, and future of museums run by corporations. Masahiro Makiguchi (pictured) interviews Naoya Takayanagi.

ITL #536 Strategies for brand dominance: how to achieve enduring success

author"s portrait Brands must stay on top of Communications trends and use a variety of PR techniques to sharpen their competitive edge. By Varghese M Thomas.

ITL #535   In praise of newsprint: newspapers help you understand people

author"s portrait If you want to learn about nuanced storytelling and idea generation, read the newspapers! By Graham Goodkind.

ITL #534 The financial sector’s conundrum: navigating disruption and building credibility

author"s portrait India’s financial sector must up the ante in bolstering the trust of its customers and other stakeholders. By Hemant Batra.

ITL #533   News gathering: in search of a “conversation”

author"s portrait Getting comment has become easier, yet there are more barriers to digging up information that has depth. By James McQueeny.
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