Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #579  The future of AI: ethical development, regulation and education take center stage

By: Svetlana Stavreva 10/06/2024
author"s portrait Key guidelines to help communications leaders ensure organisations uphold claims of trustworthy and responsible AI development. By Svetlana Stavreva.

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ITL #578   Thinking like engineers: how public relations can help businesses win in the ‘era of less’

By: Brendon Craigie 03/06/2024
author"s portrait Four ways to innovate and build more effective communications at a time when marketing budgets are squeezed. By Brendon Craigie.

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ITL #577   Tell the truth and tell it fast: crisis communications in an 'always-on' world

By: Nicky James 27/05/2024
author"s portrait Businesses that are prepared, nimble and honest are better able to survive a crisis. By Nicky James.

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ITL #576 The appreciation test: artificial communication in the light of evolution

By: Jens Seiffert-Brockmann Ph.D. 20/05/2024
author"s portrait The age of AI in organizational communication has already begun, but there is a test it may never pass. By Jens Seiffert-Brockmann.

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ITL #575   Luna's legacy: shaping the Philippine brand with art and unity

By: Teodoro “Junie” S. Del Mundo, Jr 13/05/2024
author"s portrait The Philippines has strategically leveraged its cultural heritage and artistic expression to enhance its global image. By Teodoro “Junie” S. Del Mundo, Jr.

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ITL #574   Pragmatic, ideology-free and a bridge to the Global South: MENA’s new narrative is led by B2B influence

By: Ashraf Shakah 06/05/2024
author"s portrait The Gulf region is tapping the power of influence through the credible and confident voices of opinion leaders. By Ashraf Shakah.

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ITL #573 The fintech VC winter is here to stay: three crisis management lessons

By: Mary Poliakova 29/04/2024
author"s portrait In an unstable and brittle world, being prepared for shocks and crises is crucial. By Mary Poliakova.

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ITL #572 My experience transitioning from PR to media: proof that it can go the other way, too

By: Ivan Jaksic 22/04/2024
author"s portrait Flipping the Script: “Choose a job you love, and you will never have to work a day in your life”. By Ivan Jaksic.

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ITL #571   Humanizing B2B brands in Japan: how to leverage the power of storytelling in PR strategies

By: Robert Heldt 15/04/2024
author"s portrait Conduct extensive audience research and make sure to use native Japanese copywriters and PR specialists. By Robert Heldt.

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ITL #570   Different, yes: bridging the generation gap with open dialogue

By: Marina Bolanča 08/04/2024
author"s portrait Brands must disregard stereotypes as they strive to understand what motivates Generation Z. By Marina Bolanča.

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