Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #532   The future of work: improving work-life balance through a four-day work week

By: Matt Juniper 10/07/2023
author"s portrait Investing in the wellbeing and happiness of your team translates into benefits for both employees and clients. By Matt Juniper.

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ITL #531   Restoring trust and inspiring engagement: the role of PR in reshaping media

By: Laura Evans Manatos 03/07/2023
author"s portrait PR can serve as a vital catalyst for change by offering solution-based stories that inspire and mobilize individuals. By Laura Evans Manatos.

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ITL #530   Brands are a catalyst: reimagining the African brand narrative

By: Thebe Ikalafeng 26/06/2023
author"s portrait African brands have long been overshadowed by those from elsewhere. It’s time to move the needle. By Thebe Ikalafeng.

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ITL #529   Striking a balance: telling local stories through a global lens

By: Emily Teitelbaum 19/06/2023
author"s portrait How do you create a unified corporate narrative while staying sensitive to regional and even local identities? By Emily Teitelbaum.

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ITL #528   Сooperate rather than compete: how PR pros should apply AI tools

By: Mary Poliakova 12/06/2023
author"s portrait AI is here to stay. Let’s cooperate rather than compete and maximise the benefits PR pros can get from the newest technologies. By Mary Poliakova

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ITL #527   Musings about trees and shadows: influencers and reputation

By: Paulo Andreoli 05/06/2023
author"s portrait Incorporating digital influence into PR activities continues to pose risks. By Paulo Andreoli

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ITL #526 The year of the polycrisis: bad habits boards need to break

By: Kate Alexander 29/05/2023
author"s portrait How can businesses steer clear of crisis? A white paper offers some sage advice. By Kate Alexander.

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ITL #525 From AI to visual storytelling: key trends reshaping B2B PR

By: Laura Hawksworth 22/05/2023
author"s portrait Tips on sharpening up B2B PR, and how ‘start-up Steve’ saw his business transformed. By Laura Hawksworth.

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ITL #524 Strategic foresight: 10 considerations for PR practitioners

By: Alain Grossbard 15/05/2023
author"s portrait For the three years ahead, public relations practitioners require long-term strategic foresight. By Alain Grossbard.

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ITL #523 Inclusive communication: how to build impact

By: Advita Patel 08/05/2023
author"s portrait Important steps you can take to build inclusivity into your communications planning. By Advita Patel.

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