Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #572 My experience transitioning from PR to media: proof that it can go the other way, too

By: Ivan Jaksic 22/04/2024
author"s portrait Flipping the Script: “Choose a job you love, and you will never have to work a day in your life”. By Ivan Jaksic.

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ITL #571   Humanizing B2B brands in Japan: how to leverage the power of storytelling in PR strategies

By: Robert Heldt 15/04/2024
author"s portrait Conduct extensive audience research and make sure to use native Japanese copywriters and PR specialists. By Robert Heldt.

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ITL #570   Different, yes: bridging the generation gap with open dialogue

By: Marina Bolanča 08/04/2024
author"s portrait Brands must disregard stereotypes as they strive to understand what motivates Generation Z. By Marina Bolanča.

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ITL #569 Look inside for the answers: the growing link between reputation and culture

By: Angela Scaffidi 01/04/2024
author"s portrait Employees bring the outside in and can act as an early warning signal for emerging issues. By Angela Scaffidi.

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ITL #568   A warning from the Nordics: the PR workday is not sustainable

By: Eirik Øiestad 25/03/2024
author"s portrait Everyday life as a communications person can feel like assembling several 1000-piece puzzles at the same time. By Eirik Øiestad.

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ITL #567   We’re in a connection crisis: why the PR industry should care

By: Nick Cowling 18/03/2024
author"s portrait People desire more social connection but are being held back. PR professionals can help redress the balance. By Nick Cowling.

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ITL #566 PR budget: how should you spend yours for the best results?

By: Tolulope Aribisala 11/03/2024
author"s portrait An adaptive and strategic approach to budgeting remains key to meeting objectives. By Tolulope Aribisala.

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ITL #565   Lessons from tech innovators: make 2024 the year you get UNSTUCK

By: Heather Kernahan 04/03/2024
author"s portrait Feeling stuck? How tech industry innovators take on challenges could help you move forward successfully once again. By Heather Kernahan.

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ITL #564   Leading with impact: how to be strategic with sustainability comms in 2024

By: Tiffany Guarnaccia 26/02/2024
author"s portrait Prioritizing authenticity and incorporating sustainability messaging into existing comms strategies can help companies inspire trust. By Tiffany Guarnaccia.

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ITL #563 - Screw AI: creative excellence is born in our analog world

By: Paul Anthony Larmon 19/02/2024
author"s portrait The best idea can come from the intern or the CEO. What matters is how these ideas are treated, evolved, and polished. By Paul Anthony Larmon.

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