Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #470 The war in Ukraine: learnings about trust and media platforms

By: Zsofia Balatoni 25/04/2022

Governments can be trusted – if they do the right thing. And ‘serious’ news media are proving their worth. By Zsofia Balatoni.

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ITL #469 Evolution in the global digital age: tech tools and partnerships

By: Valerie Harding 18/04/2022

PR agencies that form alliances with other agencies and make smart use of tech tools can deliver great results for their clients. By Valerie Harding.

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ITL #468 Indian Premier League: a marketer’s delight

By: Percy Dubash 11/04/2022

The professional Twenty20 cricket league founded 15 years ago has put sports sponsorship front and centre in India. By Percy Dubash.

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ITL #467 Māori Language Moment: Grand Prix winner 2021 IPRA Golden World Awards for Excellence

By: Christine L Ammunson 04/04/2022

When covid-19 forced the cancellation of a march in support of the Māori language, the Māori Language Commission created a virtual event that became the biggest event of its kind in history. By Christine L Ammunson.

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ITL #466 The war that invades us all: steps for business owners

By: Alejandro Butler 28/03/2022

Russia’s invasion of Ukraine has sparked fear and outrage around the globe. How should businesses react? By Alejandro Butler

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ITL #465 ESG comms: a vast opportunity awaits

By: Lis Anderson 21/03/2022

Although ESG offers huge opportunities, businesses often put the cart before the horse by proclaiming better sustainability performance than their competitors without the data to back up such claims. By Lis Anderson.

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ITL #464 Women in Communications: the power of mentorship

By: Kate Dobrucki 14/03/2022

It’s time for women to detox from being overly apologetic and celebrate their own remarkable talents. By Kate Dobrucki.

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ITL #463 Climate change: new IPRA Chapter enables much needed exchange and global cooperation

By: Daniel Silberhorn 07/03/2022

Communication and effective stakeholder engagement are the key drivers to support true transformation and help achieve the UN 1.5°C target. This takes the whole PR profession. By Daniel Silberhorn.

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