Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #442 Reputational risk: why the Comms Officer is becoming the most important person in the room

By: Leif Geiger 04/10/2021
author"s portrait In an increasingly rapid and explosive media environment, the modern communications officer needs to double-down on one aspect of the job: being the naysayer. By Leif Geiger.

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ITL: #441   The health crisis: stakeholder credibility and the polarisation of opinions

By: Emmanuel Goedseels 27/09/2021
author"s portrait Who do citizens consider to be credible sources of information in the midst of a global pandemic? By Emmanuel Goedseels.

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ITL #440 Being comfortable in discomfort: India’s PR market shows maturity and resilience

By: Arwa Husain 20/09/2021
author"s portrait Communications professionals in India responded to the many discomforts of the pandemic by showing adaptability and embracing upskilling. By Arwa Husain.

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ITL #439   Public relations­ from startup to unicorn: evolving communications for high-growth ventures

By: Ashford Pritchard 13/09/2021
author"s portrait How PR can help rapidly growing tech startups meet ambitious goals. By Ashford Pritchard.

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ITL #438   Latin America: where international brands go wrong

By: Alasdair Townsend 06/09/2021
author"s portrait When It comes To LATAM (not the airline), half-measures won’t cut it. By Alasdair Townsend.

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ITL #437 From ‘Eau de Holiday’ to ‘Sunrise Chasers’: covid-19 unleashes PR creativity

By: Daniel Silberhorn 30/08/2021
author"s portrait Sitting on the IPRA Golden World Awards 2021 jury showed how covid-19 has brought the strongest sides of the PR industry to light. By Daniel Silberhorn.

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ITL #436   Justice as a platform: for brands, getting political is the only way forward

By: Andrew Graham 23/08/2021
author"s portrait In these corrosive times, public relations can play a positive role in helping companies maneuver when the goal is both doing well and doing good. By Andrew Graham.

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ITL #435 Greentech firms: brand growth in the year of COP26

By: Simon Coughlin 16/08/2021
author"s portrait There are great opportunities for greentech businesses to increase their profile and grow but they must be careful about the claims they make because the greenwash detectors are out in force. By Simon Coughlin.

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ITL #434 Diversity, Equity & Inclusion: an urgent call for companies in LATAM to act now

By: Mariana Sanz 09/08/2021
author"s portrait Latin Americans have high trust in businesses but expect them to be strong on DEI and help fix societal problems. By Mariana Sanz.

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ITL #433 The vital context of ‘sorry’: collective apology and social memory

By: Amy Thurlow 02/08/2021
author"s portrait Apologies represent complicated social interactions but there is often confusion over whether they fulfil a moral obligation or simply provide packaging for a crisis communication appeal. By Amy Thurlow.

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