Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #462 Intercultural communications: if you want to catch a fish, listen to the river

By: Ralf Weber 28/02/2022
author"s portrait When working with clients across the globe it’s vital to understand their differences. By Ralf Weber (pictured) and David Eisenstadt.

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ITL #461   Progressing PR: what it takes to deliver ‘integrated’ in 2022

By: David Lian 21/02/2022
author"s portrait Delivering the best communications work today calls for more collaboration and the ability to identify and co-opt diverse talent. By David Lian.

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ITL #460   Let’s bring them to the table first: the seven-course meal can follow

By: Melissa Arulappan 14/02/2022
author"s portrait In the age of The Great Resignation we need a Great PR Talent Rethink. By Melissa Arulappan

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ITL #459 Sport, technology and the media: embracing technology during the pandemic

By: Rob Faulkner 07/02/2022
author"s portrait European Athletics has stayed on track despite some difficult hurdles thanks to solutions such as a Virtual Media Centre delivered through cloud-based technology. By Rob Faulkner

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ITL #458   Sparkling communications: Pandora’s move into lab-grown diamonds

By: Johan Melchior 31/01/2022
author"s portrait Price point and sustainability considerations were at the heart of the highly newsworthy decision to introduce a range of ‘unnatural’ diamonds. By Johan Melchior.

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ITL #457   Telling authentic stories in Asia: building trust in a world of digital natives

By: Emma Richards 24/01/2022
author"s portrait Global technology giant Microsoft engages employees as advocates and publishers online and shares powerful stories about how its solutions are changing the world. By Emma Richards.

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ITL #456   True green: how corporate governance can save humanity from itself

By: Matt Peacock 17/01/2022
author"s portrait If all goes to plan, the new International Sustainability Standards Board will apply the principles of public company financial reporting to every aspect of ESG disclosure. By Matt Peacock.

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ITL #455 Climate action and the role of communicators: fighting the state of denial

By: Girish Balachandran 10/01/2022
author"s portrait Agencies must question briefs. Are clients genuinely concerned about the environment, or are we being asked to churn out ESG friendly content just to make them look good? By Girish Balachandran.

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ITL #454   Money and the metaverse: the alchemy of new business models

By: Adam Harper 03/01/2022
author"s portrait Don’t let the games fool you – the metaverse has business at its core. That’s going to challenge businesses and communicators to transform what they do. By Adam Harper.

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ITL #453 Sex sells: but not always for something risqué

By: Jane Stabler 20/12/2021
author"s portrait Working with risqué brands can be hard but it feels good when you get your story over the line. By Jane Stabler.

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