Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #432 What Japanese brands want: strategy and digital

By: Keisuke Maeda 26/07/2021
author"s portrait There is strong demand from Japanese brands for measurable strategic communications and digital support, according to findings from clients at a major PR trade fair. By Keisuke Maeda.

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ITL #431 Breaking down barriers: are you thinking globally?

By: Debbie Hindle 19/07/2021
author"s portrait The rise of global content poses some big challenges for communicators and organisations must avoid being held back by their own regional structures and politics. By Debbie Hindle.

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ITL #430 Crisis preparedness: opening our eyes to failure

By: Amanda Coleman 12/07/2021
author"s portrait A crisis communication plan is only the start of being crisis prepared. Exercising should not be forgotten. By Amanda Coleman.

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ITL #429 Thought leadership in the digital world: escaping the ecosystem of owned media

By: Jörg Pfannenberg 05/07/2021
author"s portrait Many companies are still communicating predominantly in the ecosystem they control and are therefore passing up the opportunity to win over important stakeholders. By Jörg Pfannenberg.

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ITL #428 Storytelling: the right content and the right context

By: Carbo Yu 28/06/2021
author"s portrait Content may be lauded as King, but without context it is just a piece of text or an image with no actual relevance or emotional attachment. By Carbo Yu.

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ITL #427 The bizarre ‘gift’ of 2020: public relations in the new normal

By: Nicole Capper 21/06/2021
author"s portrait How the pandemic forced a Cape Town agency to make some painful changes to its business model that put it in a better place to help clients. By Nicole Capper.

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ITL #426 Togetherness: where IR and PR meet, and where they don’t

By: George Allen 14/06/2021
author"s portrait A siloed approach to external communication may have PR promoting a narrative that shares little in common with the story that IR tells analysts and portfolio managers. By George Allen.

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ITL #425 China rebounds from covid-19: global brands pivot to take advantage

By: David Croasdale 07/06/2021
author"s portrait With Chinese consumers stuck in their own country, thanks to travel restrictions, many brands have stepped up activities in-country and re-directed investment from elsewhere. By David Croasdale.

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ITL #424 Engage with the European Union? A potential route to untapped benefits

By: Angele Giuliano 31/05/2021
author"s portrait Many business people think reaching out to the EU is a waste of time. Yet those working in its institutions are often approachable, knowledgeable and, most importantly, open to engagement. By Angele Giuliano.

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ITL #423 Making your audience care: lessons from literature for PR professionals

By: Andrea Gissdal 24/05/2021
author"s portrait We can learn a huge amount from literature…and not only about how to write better. By Andrea Gissdal.

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