Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #450 Changing PR strategies: embracing digital and social

By: Pia Desai 29/11/2021
author"s portrait Crisis PR has to include a clear-eyed vision and sure-footed strategies, in order to convey a sense of calm and capability. By Pia Desai.

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ITL #449   From journalism to PR: how insider media knowledge can give PR pros an edge

By: Michelle Mekky 22/11/2021
author"s portrait Everyone in PR can get better at what they do by applying some lessons from journalism. By Michelle Mekky.

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ITL #448   Careers without tears: tips from some titans of PR

By: James Thellusson 15/11/2021
author"s portrait Dreaming of success in PR? Here’s some helpful career management advice from illustrious communicators. By James Thellusson.

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ITL #447   Good governance: what PR professionals can bring to the boardroom

By: Sandra Sinicco 08/11/2021
author"s portrait Amid the growing importance of ESG, the time is right for communicators to broaden their knowledge and aim for a seat at the top table. By Sandra Sinicco.

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ITL #446 The great challenge: creating, crafting and upholding sustainability narratives

By: Zeynep Özbil 01/11/2021
author"s portrait Diversity and inclusion in leadership teams, particularly in sustainability, reinforces versatility and strength of strategies and narratives. By Zeynep Özbil.

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ITL #445 Resetting media boundaries: how Stevie G and Gladys B killed the presser

By: Gerry McCusker 25/10/2021
author"s portrait The press conference is an invention of, and convention from, a bygone media era, whose ubiquity as a staple for information relay is dying. By Gerry McCusker.

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ITL #444   Managing prolonged crises: how covid has changed Comms

By: Cheryl Krauss 18/10/2021
author"s portrait During the covid crisis, Barings has been analyzing things through a global lens and communicating with flexibility, coupled with awareness of local realities. By Cheryl Krauss.

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ITL #443   Sustainable solutions: why climate action needs to be the headline

By: Rachana Panda 11/10/2021
author"s portrait The disruption and destruction caused by climate events makes it imperative for communicators to drive the discourse on the need for impactful climate action. By Rachana Panda.

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ITL #442 Reputational risk: why the Comms Officer is becoming the most important person in the room

By: Leif Geiger 04/10/2021
author"s portrait In an increasingly rapid and explosive media environment, the modern communications officer needs to double-down on one aspect of the job: being the naysayer. By Leif Geiger.

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ITL: #441   The health crisis: stakeholder credibility and the polarisation of opinions

By: Emmanuel Goedseels 27/09/2021
author"s portrait Who do citizens consider to be credible sources of information in the midst of a global pandemic? By Emmanuel Goedseels.

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