Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #472 SDG17 Partnerships: meeting expectations in multi-stakeholder initiatives

author"s portrait Of all the Sustainable Development Goals, SDG17, Partnerships to Achieve the Goals, stands out given most sustainability challenges cannot be solved alone. But how can companies live up to societal expectations regarding strategic partnerships? By Daniel Silberhorn.

ITL #471 Diverse teams: sharpening student-run public relations agency efforts

author"s portrait For Boston University’s student-managed agency PRLab, diversity is not a one-and-done checklist item but woven into its culture. By Amy Shanler.

ITL #470 The war in Ukraine: learnings about trust and media platforms

author"s portrait Governments can be trusted – if they do the right thing. And ‘serious’ news media are proving their worth. By Zsofia Balatoni.

ITL #469 Evolution in the global digital age: tech tools and partnerships

author"s portrait PR agencies that form alliances with other agencies and make smart use of tech tools can deliver great results for their clients. By Valerie Harding.

ITL #468 Indian Premier League: a marketer’s delight

author"s portrait The professional Twenty20 cricket league founded 15 years ago has put sports sponsorship front and centre in India. By Percy Dubash.

ITL #467 Māori Language Moment: Grand Prix winner 2021 IPRA Golden World Awards for Excellence

author"s portrait When covid-19 forced the cancellation of a march in support of the Māori language, the Māori Language Commission created a virtual event that became the biggest event of its kind in history. By Christine L Ammunson.

ITL #466   The war that invades us all: steps for business owners

author"s portrait Russia’s invasion of Ukraine has sparked fear and outrage around the globe. How should businesses react? By Alejandro Butler

ITL #465 ESG comms: a vast opportunity awaits

author"s portrait Although ESG offers huge opportunities, businesses often put the cart before the horse by proclaiming better sustainability performance than their competitors without the data to back up such claims. By Lis Anderson.

ITL #464   Women in Communications: the power of mentorship

author"s portrait It’s time for women to detox from being overly apologetic and celebrate their own remarkable talents. By Kate Dobrucki.

ITL #463 Climate change: new IPRA Chapter enables much needed exchange and global cooperation

author"s portrait Communication and effective stakeholder engagement are the key drivers to support true transformation and help achieve the UN 1.5°C target. This takes the whole PR profession. By Daniel Silberhorn.
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