Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #500 Times up: the best PR agencies won’t be charging for time

By: Skye Lambley 21/11/2022

It’s time for PR agencies to dump timesheets in exchange for charging clients based on the value of the service they provide – and to never look back. By Skye Lambley.

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ITL #499 The power of research in PR: a vital instrument in your toolkit

By: Anton Nebbe 14/11/2022

Conducting regular waves of research and making the findings freely available can boost corporate reputation and open the door to commercial opportunities. By Anton Nebbe.

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ITL #498 Effective employee communications: investing in a behavioural science-led approach

By: Aniisu K Verghese Ph.D. 07/11/2022

Governments have used ‘nudge’ thinking to achieve some powerful interventions, so why haven’t more organizations established nudge units? By Aniisu K Verghese.

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ITL #497 Surviving economic turmoil: how financial companies can leverage PR

By: Mary Poliakova 31/10/2022

Trying to navigate a crisis by sitting quietly and waiting it out without communicating is a faulty approach that hands an advantage to more forward thinking competitors. By Mary Poliakova.

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ITL #496 Advocating for PR’s core values: where we stand in the integrated landscape

By: Clāra Ly-Le Ph.D. 24/10/2022

If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination levels in Vietnam. By Clāra Ly-Le.

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ITL #495 Making influencers work for you: building deep connections in India

By: Archana Jain 17/10/2022

With India on course to have 900 million internet users by 2025, influencer marketing is booming. But nano and micro-influencers often deliver higher engagements rates than the superstars. By Archana Jain.

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ITL #494 - Data breach damage control: the importance of proactive planning

By: James Lynch 10/10/2022

It is imperative to have a well-defined reputation and communications strategy in place for handling a data breach as an integral part of an incident response plan. By James Lynch.

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