Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #510 AI’s implications for PR: it’s time to step up

author"s portrait The AI revolution is here today and the Comms profession risks becoming irrelevant tomorrow if we do not move from slight familiarity and passivity to strategic application. By Anthony D’Angelo.

ITL #509   The tech influencer landscape: an increasing focus on solving society’s biggest challenges

author"s portrait Trends include growth in Cybersecurity influencers driven by the rise of cybercrime, cyberwarfare and a global geopolitical instability. By Borja Iglesias.

ITL #508   Far-flung organizations: keeping communication lines open is vital in messaging

author"s portrait How communications professionals working at corporations and nonprofits can ensure their messaging is on point and balance the needs of staff who are working in different geographic locations on a variety of issues. By Greg Wright

ITL #507 Communication environment within CEE: unfolding the mystery

author"s portrait Central and Eastern markets of Europe are an important part of the marketing and communication world and need to be observed closely. Their potential is not being fully used, which is a big mistake. By Lukasz Wilczynski.

ITL #506 - Sailing in uncharted waters: communications in an era of insufficiently understood changes

author"s portrait The global public relations professional community has the knowledge and wisdom to help provide leadership and guidance in their organizations in helping to resolve the immense challenges in today’s global society. By Dean Kruckeberg.

ITL #505 The power of advocacy: making brands bounce

author"s portrait In the age of Zoom, meeting in person helps build trust, promotes the exchange of ideas, ensures instant clarification when needed, and validates emotions. By Daisy Pack.

ITL #504   The anatomy of engagement: mapping stories to the journey

author"s portrait Perpetuating the customer journey means storytelling at every interaction. By Mark Nardone.

ITL #503   Changing a tired narrative: Africa’s brain drain ambassadors

author"s portrait Wherever we go in the world, we all have a responsibility to tell Africa’s positive stories. By Chris Genasi.

ITL #502   PR and KPIs: measuring the intangibles of brand awareness and a good reputation

author"s portrait Marketing and PR are often confused in what they can and cannot do, as well as the ways that success can be measured. How do PR pros put a price on success? (Hint: they don’t.) By Ayelet Noff.

ITL #501   Leveraging data to hone strategy: achieving the greatest reputational lift

author"s portrait As communicators we should strive to incorporate more data-driven decisions into our work, but it’s important to remember some key principles. By Kimberley Goode.
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