Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #492   Talent from new geographies: emerging from the pandemic with a virtual agency

By: Illka Gobius 26/09/2022
author"s portrait Hiring team members from outside Singapore has opened up a world of new opportunities for one agency. By Illka Gobius.

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ITL #491 The Platinum Age for PR measurement and evaluation: when is it going to dawn on us?

By: Deb Camden 19/09/2022
author"s portrait The covid-19 pandemic may have generated a ‘virtual code’ for unlocking the future of Comms. By Deb Camden.

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ITL #490 Championing the best candidates: why the hell diversity in PR?

By: Neeraj Jha 12/09/2022
author"s portrait Saddling job candidates with the diversity tag can be demeaning. Moreover, we need to stop calling what we do PR. By Neeraj Jha.

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ITL #489   The right foot: how can a leader succeed?

By: Katie Spreadbury 05/09/2022
author"s portrait A complete leader knows how to help others, so that they can shine. By Katie Spreadbury.

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ITL #488   Time to commit: organizations don’t have the choice to keep quiet on social issues

By: Kate Hartley 29/08/2022
author"s portrait When controversial and divisive social issues come to the fore, brands no longer have the option of sitting on the fence. By Kate Hartley.

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ITL #487 Surfing the data wave: how to master the change to a data culture

By: Till Achinger 22/08/2022
author"s portrait Some Comms teams are drowning in data yet still starving for insights because data has not been actively incorporated into decision-making and translated into action. By Till Achinger.

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ITL #486   Beware: more ESG = more fake news

By: Joshua Van Raalte, 15/08/2022
author"s portrait Why the world needs better tools to determine the fake from the genuine. By Joshua Van Raalte.

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ITL #485 Recipe for startup success: why PR must be baked in

By: Nick Braund 08/08/2022
author"s portrait PR is most effective baked into a company’s strategy from the first day. It’s about storytelling. And a business’ story starts at the very beginning, not in the middle. By Nick Braund.

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ITL #484   Hybrid working is here to stay: the stats back it up

By: James Lakie 01/08/2022
author"s portrait Businesses that fail to embrace new hybrid working models will become less competitive and may struggle when faced with emerging challenges. By James Lakie.

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ITL #483 A baker’s dozen: lessons about mentoring and mentorship

By: Ken Jacobs, PCC, CPC 25/07/2022
author"s portrait Mentorship can be hugely beneficial and there should be much more of it within PR. To get the most out of it, mentors and mentees must follow some important ground rules. By Ken Jacobs.

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