Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #520   Rethinking thought leadership: a voice of authority

By: Natalie Mina 17/04/2023
author"s portrait Why communication professionals should treat thought leadership as a culture, not a campaign. By Natalie Mina

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ITL #519 Net zero communications: how to effectively communicate sustainability efforts

By: Daniel Silberhorn 10/04/2023
author"s portrait Organizations must clearly show where they stand, where they want to go, which steps they are taking and the progress they are making. By Daniel Silberhorn.

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ITL #518 Communication for calm: improving organisational or team chaos

By: Jenni Field 03/04/2023
author"s portrait Rushing to address symptoms of chaos without first understanding the root cause is doomed to failure. By Jenni Field.

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ITL #517   Biodiversity loss: an issue for communications professionals

By: Ava Lawler 27/03/2023
author"s portrait It is imperative that as a profession we urge businesses to think beyond their net zero emissions targets and analyse how their operations depend on nature. By Ava Lawler.

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ITL #516 Climate change: can public relations help save the world?

By: Svetlana Stavreva 20/03/2023
author"s portrait IPRA’s Climate Change Communications Guidelines equip PR professionals to better navigate all communications efforts related to climate change issues. By Svetlana Stavreva.

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ITL #515 Sustainability and reputation: strategies for a better world

By: Eva Torra 13/03/2023
author"s portrait Thought leaders are mainly made through strategic choices, extensive research and careful planning. By Eva Torra.

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ITL #514 Rebuilding trust in media: creating more nuanced content for social and traditional media

By: Karena Crerar 06/03/2023
author"s portrait Communicators must be ever more careful about where content is placed, tailoring campaigns to platforms of most relevance to clients. By Karena Crerar.

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ITL #513   Silence is not an option: corporate activism needs to become a specialized PR function

By: Yvette Sterbenk 27/02/2023
author"s portrait Amid growing polarization, organizations should consider building specialized capability focused on corporate activism, social justice, and advocacy. By Yvette Sterbenk.

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ITL #512   Ignore the critics: good ESG is existentially important for business and brand

By: Andrew Adie 20/02/2023
author"s portrait The Communications industry has a key role to play in putting ESG into a context that focuses corporate minds on the opportunity and imperative of doing good through business. By Andrew Adie.

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ITL #511   Meaningful creativity: questions go-global Asian brands should ask

By: Polka Yu 13/02/2023
author"s portrait Human truths must underpin creativity if brands from APAC are to make an international impact in this era of geopolitical tension. By Polka Yu.

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