Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

A Brighter Light Shines on Big Business in India

By: Senjam Raj Sekhar 11/04/2009
author"s portrait Communicating in the world’s largest democracy presents opportunities and challenges at a time of growing international interest in India and increasing scrutiny of big business. By Senjam Raj Sekhar.

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Stars Still Sparkle in Recession

By: Dan Perlet 11/04/2009
author"s portrait As marketers navigate the global economic crisis, Dan Perlet explains why collaborations with celebrities and the entertainment industry are even more influential when times are tough.

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A Contrasting Perspective on Ukraine

By: Zhenya Pankratieva 11/04/2009
author"s portrait Zhenya Pankratieva rebuts some of the points made in an earlier article about Ukraine, arguing that the Public Relations industry in the country has made great strides in recent years and that the problems it faces are not so different from elsewhere.

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Authentic Passion About Colombia

By: Juan-Carlos Molleda 11/04/2009
author"s portrait Two separate image campaigns reveal a great deal about Colombia, writes Juan-Carlos Molleda.

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Crisis Make or Break – The First 24 Hours

By: Mark Herford 11/04/2009
author"s portrait How an organization responds in the early stages of a crisis can make a big difference to its reputation. Mark Herford offers insight and best practice tips on handling a crisis in a way that minimises reputational damage.

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Working Through It

By: Nigel Heneghan 11/04/2009
author"s portrait The Irish economy has taken a battering during the world financial crisis and it has been extremely tough going for the country’s Public Relations sector. Nigel Heneghan calls on the industry to talk up the value of PR.

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Israel’s Vibrant Life Sciences Sector

By: Marjie Hadad 11/04/2009
author"s portrait Life science has no boundaries, cuts across political lines and has great potential to positively touch everyone. Marjie Hadad, a global public relations consultant with a specialty in medical PR, describes what it’s like to work from Israel, an internatio

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Is traditional PR disappearing?

By: Maria Gergova 11/04/2009
author"s portrait IPRA President 2009 Maria Gergova recounts some of the high points from a fascinating conference held in Bulgaria on the rise and changing nature of online media.

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Financial PR in Times of Crisis

By: Anja Feuerabend 11/04/2009
author"s portrait Carefully coordinated investor relations is a priority for listed companies seeking to restore confidence at a time of shareholder uncertainty, diminished trust and turbulent financial markets. By Anja Feuerabend.

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Rebuilding the License to Operate

By: Richard Edelman 11/04/2009
author"s portrait Businesses have lost standing and respect amid the economic carnage and will have to be more inclusive, contrite and accountable in order to regain trust. By Richard Edelman.

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