Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Africa’s Plurality Presents Public Affairs Challenges

By: Nomalungelo Faku 12/06/2009
author"s portrait The diverse nature of Africa’s political and economic landscape gives public affairs practitioners active in the Continent plenty to consider. By Nomalungelo Faku.

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A New Paradigm for Crisis Communication

By: Stephen Elliott 12/06/2009
author"s portrait n order to emerge from the quagmire of a crisis with reputation intact, organisations need to court stakeholders and build alliances strong enough to withstand media attack. By Stephen Elliott.

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The Kaleidoscope of Asia

By: Christof Ehrhart 12/06/2009
author"s portrait Asia Pacific is home to an economic and cultural diversity that presents unique opportunities and difficulties to communicators. Christof Ehrhart explains how DHL grapples with the challenges of talking to varied audiences.

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The Elasticity of English

By: Renata Cosby 12/06/2009
author"s portrait Words mean what the culture wants them to mean, writes Renata Cosby. So be sure to take this into account when communicating in English to different international markets.

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Cold Times for America’s Ethnic Media

By: Ron Childs 12/06/2009
author"s portrait Ron Childs contends that while the ethnic press is being hit by convulsions in the wider media landscape, journalists and public relations practitioners are finding new ways to survive and prosper.

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Context is Everything

By: Iain Burns 12/06/2009
author"s portrait Rapidly expanding Abu Dhabi airline Etihad has had little problem making the headlines. The main Public Relations challenge, writes Iain Burns, is conveying the strategic context for its investment.

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Sweden’s Local Politicians Gain Public Respect

By: Monica Björklund Aksnes 12/06/2009
author"s portrait Monica Björklund Aksnes reveals how a carefully planned Swedish communications campaign is improving the image of politicians up and down the country.

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A Sustained Focus on Sustainability

By: Neil Bayley 12/06/2009
author"s portrait Tougher economic times could push corporate responsibility further down the business agenda. However, Neil Bayley believes that sustainability will continue to be of major importance.

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Let’s End The Spin Cycle

By: Gordon Coulter 11/04/2009
author"s portrait Gordon Coulter objects when disparaging terms are applied to the work of serious corporate communications practitioners. It is truth rather than spin, he asserts, that builds reputation in the long-term.

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Sustainable Business, Hot Stuff or Hot Air?

By: Diana Verde Nieto 11/04/2009
author"s portrait Brands that dabble with sustainability can be accused of greenwashing. Diana Verde Nieto offers advice on delivering successful sustainable communications.

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