Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Making room for the best dressed brands

By: David Liu 01/03/2012
author"s portrait David Liu analyses five communications trends he expects to see crossing from the fashion world into mainstream marketing in China this year.

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Delivering business results through social media

By: Emma Kelly 01/03/2012
author"s portrait The emergence of social media has had a massive impact on PR but many businesses are still seeking clear evidence of its impact on their results, writes Emma Kelly. The social media revolution has had a huge influence on the PR business in Ireland and inte

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No seat in the C-suite anytime soon

By: Ingmar de Gooijer 01/03/2012
author"s portrait Ingmar de Gooijer finds it strange that the increasing importance of external stakeholder perceptions and expectations are rarely reflected by an official seat on the board for the Chief Communications Officer.

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Two worlds...one message

By: Johanna McDowell 01/03/2012
author"s portrait IPRA President 2012 Johanna McDowell says that the organization’s growth and rising incidence of practitioners from emerging economies in its membership must be regarded in an entirely positive light.

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Why hyperlocal is the new global

By: Marian Salzman 01/03/2012
author"s portrait Simplistic globalisation belongs in the 1990’s. The challenge for corporations today, observes Marian Salzman, is to combine scale with a connection to local communities.

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At the forefront of technology...but unable to communicate

By: Michelle Robertson 01/03/2012
author"s portrait Michelle Robertson and Janet de Kretser present a case study on a major media relations campaign underpinning South Africa's bid to host the world's largest radio telescope.

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Simple translation is a denial of cultural self expression

By: Richard Linning 01/03/2012
author"s portrait Richard Linning believes that the time has come for new PR expressions in the vernacular.

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Linking Arts and Brands

By: Jean-Michel Dumont 05/09/2011
author"s portrait Arts & Culture has become a key communications platform in China and Asia, writes Jean-Michel Dumont.

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Nuclear Setbacks Demand Stronger Communication

By: Philip Dewhurst 05/09/2011
author"s portrait The Fukushima disaster has led some countries to re-evaluate their commitment to nuclear energy. Philip Dewhurst believes that the nuclear industry must engage in sustained and proactive communication to allay concerns and promote its advantages.

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Crisis Communication in the Era of Social Media

By: Ulrich Gartner 05/09/2011
author"s portrait Social media change the way crisis communication works, but some fundamentals remain the same, says Ulrich Gartner.

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