Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #12 After the bubble burst: what now for Spain in the age of austerity?

By: Alberto Melida 30/01/2013
author"s portrait Spain’s economic miracle proved to be unsustainable and the country now faces many difficulties. Yet even in tough times, opportunities remain. By Alberto Mélida.

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ITL #11 Butterfly effect of our own: how awareness of ethical inanity can be a catalyst for change

By: Guðjón Heiðar 24/01/2013
author"s portrait The impact of the global financial crisis on Iceland was so profound that a new word was coined to describe the recklessness that caused the country so much economic damage. By Guðjón Heiðar Pálsson.

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ITL #10 From data crunching to persuasion: putting insight and dialogue at the heart of communication

By: Luc Missinne 16/01/2013
author"s portrait t’s seldom possible to influence a target audience without first listening and learning. By Luc Missinne.

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ITL #9 Private equity in Asia: demonstrating added value to ensure sustainability

By: Damien Ryan and Lauren Goble 09/01/2013
author"s portrait Weak branding and unclear messaging are among the reputational risk factors affecting private equity firms in Asia. By Damien Ryan and Lauren Goble.

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ITL #8 PR Measurement: the pursuit of consistent and credible metrics

By: Marianne Eisenmann 28/12/2012
author"s portrait At long last industry standards are emerging that will allow results to be reported in a more uniform way that will strengthen PR’s case. By Marianne Eisenmann.

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ITL #7 A new approach to advocacy: Four global trends

By: Lutz Meyer 14/12/2012
author"s portrait International actors have discovered different routes for collaboration as a new generation of leaders has come to the fore. By Lutz Meyer.

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ITL #6 Getting the best from an agency: crucial questions to pose in pursuit of added value

By: Pavel Melnikov 05/12/2012
author"s portrait Appointing a suitable PR agency for your needs and managing the client-agency relationship adroitly will improve results. By Pavel Melnikov.

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ITL #5 When money really is the focus of your life: PR in the banking world

By: Aaron E. Boles 28/11/2012
author"s portrait Rebuilding the reputation of the global financial industry presents enormous challenges. By Aaron E. Boles

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ITL #4 Authenticity and engagement: 10 ways to make values a competitive advantage

By: Valerie Di Maria 21/11/2012
author"s portrait Meaningful values that are authentic, specific, easily understood and communicated appropriately help companies stand out in their marketplace. By Valerie Di Maria.

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ITL #3 Destination of intent: the travel and tourism trade and the PR industry

By: Jean-Michel Dumont 14/11/2012
author"s portrait Identifying consumer intent has become key in the fast-changing field of destination marketing. By Jean-Michel Dumont.

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