Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Change is Good...isn’t it?

By: Tony Burgess-Webb 09/06/2011
author"s portrait Tony Burgess-Webb looks at the implications for the PR industry of some major changes in the communications environment.

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Pharma’s Big Reputation Issues

By: Elaine Cruikshanks 09/06/2011
author"s portrait The pharmaceutical sector in the European Union (EU) faces plenty of Public Affairs challenges. By Elaine Cruikshanks.

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Pan-European PR Campaign Management

By: Deborah Gray 09/06/2011
author"s portrait Deborah Gray is scathing about some of the pan-European PR campaigns managed out of the UK. Here she offers tips on avoiding pitfalls, misunderstandings and clashes of culture.

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For The Love of Print

By: Ken Hong 09/06/2011
author"s portrait Ken Hong is becoming ever more reliant on digital channels for his news fix, yet still finds himself drawn to print media.

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The Japan Model

By: Takashi Inoue 09/06/2011
author"s portrait There is much for the rest of the world to learn from the terrible problems Japan currently faces and its approach to dealing with them. By Takashi Inoue.

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Brands in the Destination Economy

By: Emma Johnson 09/06/2011
author"s portrait Destinations need to be marketed as brands with a differentiated image and a story to tell, says Emma Johnson

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Building Businesses Through External Relations

By: Erik Jonnaert 09/06/2011
author"s portrait A change in focus has upgraded the role of practitioners in public relations and public affairs as companies have had to take a more long-term, strategic approach to communications. By Erik Jonnaert.

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The Hermit Kingdom Reconnects

By: Tyler Kim 09/06/2011
author"s portrait The South Korean economy is in good shape and the country’s consumers are well-educated and gadget-loving. However, writes Tyler Kim, wariness of foreign owned companies still persists.

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Corporate Volunteering – From Social to Business Case

By: Georg Lahme 09/06/2011
author"s portrait Volunteering initiatives can deliver significant added value for internal and external communications, says Georg Lahme

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The Case for Individual Morality, Responsibility and Tolerance

By: Richard Linning 09/06/2011
author"s portrait The new IPRA Code of Conduct refers specifically to the rights of all parties to state their case and express their views. IPRA President Richard Linning assesses this in a historical context and also explores the implications in today’s world.

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