Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

Start Afresh when Looking at India

By: Sukanti Ghosh 05/09/2011
author"s portrait The best way to approach India is by first letting go of any perceptions you may have and starting afresh. By Sukanti Ghosh.

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Japan’s Post-Disaster Vocabulary

By: Akemi Ichise 05/09/2011
author"s portrait Akemi Ichise analyses how the Japanese media’s use of key words Jishuku (voluntary self-restraint) and Fukko (reconstruction) shifted in the aftermath of the March 11th catastrophe

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After the Arab Spring: A New Communications Landscape in the Middle East

By: Sunil John 05/09/2011
author"s portrait Sunil John examines the links between revolutionary political change and the Arab world’s public relations industry

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Hacks-To-Flacks Brighten The Dark Side

By: Abigail Levene 05/09/2011
author"s portrait Journalists who make the move into corporate communications often discover they are rather good at it. Abigail Levene explains why many journalists thrive when switching sides

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Time for some Blue Sky Thinking?

By: Richard Linning 05/09/2011
author"s portrait We in public relations stand accused of being message manipulators and cannot agree on how our added value should be measured. Richard Linning poses some big questions.

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Nord Stream’s PR Pipeline

By: Jens D. Mueller 05/09/2011
author"s portrait A massive energy infrastructure project in the Baltic Sea has been brought in on schedule with the help of a communications programme that successfully managed open dialogue with a large number of interested parties

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From Press Spokesperson to Conductor of Dialog

By: Joerg Mueller-Duenow. 05/09/2011
author"s portrait A new self-image of public relations practitioners is emerging as job roles evolve to take account of the changing nature of communications.

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Is There Value in Your Value Proposition?

By: Ann Whyte 05/09/2011
author"s portrait Some PR agencies get bogged down in value propositions for their own businesses that have little relevance to client needs. Ann Whyte pinpoints where many go wrong.

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Keeping Britain Smiling

By: Scott Wilson 05/09/2011
author"s portrait A recent brand-building campaign for Colgate-Palmolive shows how PR can take a leading role in integrated communications and thereby deliver credible and engaging stories. By Scott Wilson.

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To Boldy Go...

By: Andrew Ager 09/06/2011
author"s portrait International sport is changing shape. With global events scheduled to take place in new markets, Andrew Ager analyses the emerging marketing opportunities.

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