By:
Tom Liacas
18/07/2013
gnoring the differences in attitudes, behaviour and tone that distinguish social media from traditional media is a sure-fire way to put reputation at risk. But steps can be taken that will reduce the chances of triggering a crisis. By Tom Liacas.
By:
Li Hong
10/07/2013
After a slow start, the use of data analytics is gathering pace. Those able to gain true insight into online consumption patterns and segment audiences meaningfully stand to be the big winners. By Li Hong.
By:
Kerrie Finch
03/07/2013
Rejuvenating a tired brand presents many creative challenges. Not least in deciding whether a little nip and tuck is sufficient, or if a bigger overhaul is required. By Kerrie Finch.
By:
Inna Alexeeva
27/06/2013
Talent management and professional development are essential in the creation of successful PR teams. But managers often struggle to determine how best to evaluate employees. By Inna Alexeeva.
By:
Andrea Cornelli
12/06/2013
With consumers expecting more information and responsible behavior. By Andrea Cornelli.
By:
Valéria Café
04/06/2013
Too many companies still communicate in an uncoordinated way because they have not invested in developing a solid strategy. By Valéria Café.
By:
Simon Poulter
23/05/2013
There’s plenty of anecdotal evidence that overworked beat reporters habitually delete press releases from overflowing inboxes after barely a second glance. This raises difficult questions about the role of this classic communications tool. By Simon Poulter
By:
Tarek Lasheen
09/05/2013
The manner in which we share information via social media has dulled our emotional responses, increasingly numbing us to atrocities and distancing us from the things that really matter. By Tarek Lasheen.
By:
Graeme Domm
02/05/2013
A research project among PR practitioners in six countries in South East Asia offers some illuminating insights into the hurdles they need to overcome in order to deliver campaigns that are both appropriate and effective in their local markets. By Graeme D
By:
John Bailey
26/04/2013
Until recently, best practice for an aviation crisis centred on the premise of the Golden Hour. The rise of social media has led to the emergence of a new template. By John Bailey.
