By:
Charlotte Chunawala
17/04/2013
There’s the risk when media training of smoothing away too many rough edges, so that when top executives are interviewed they look and sound as if they lack personality, with the result that there is little interest in what they say. By Charlotte Chunawala
By:
Andres Wittermann
10/04/2013
Global brands must put in place a social media strategy that allows for insight into what customers want locally and encourages innovation. By Andres Wittermann.
By:
Elaine Cameron
01/04/2013
Astonishing advances in technology are transforming the way we look at death, creating new business opportunities and raising digital legacy issues. By Elaine Cameron.
By:
Raphaël Mazet
21/03/2013
Disappointing economic news from Brazil has given investors cause for concern. However, M&A activity will likely remain healthy. Raphaël Mazet explains why.
By:
Indira Abidin
14/03/2013
Populist politician Joko ‘Jokowi’ Widodo has used PR and social media to great effect to build support by highlighting his common touch. By Indira Abidin.
By:
Heather Astbury
06/03/2013
Despite the multinational make-up of its workforce and growing media sophistication, the United Arab Emirates remains a market in which PR is seldom used strategically. By Heather Astbury.
By:
Mark Sheehan
27/02/2013
The US PR model is held up as a desirable paradigm around the world. But that does not mean it should automatically be accepted as best practice. By Mark Sheehan.
By:
Djohansyah Saleh
20/02/2013
Social media and other internet activity is soaring in the world’s fourth most populous country. Smart brands are figuring out the best way to become part of the conversation with Indonesia’s rapidly growing audience of netizens. By Djohansyah Saleh.
By:
Christophe Ginisty
13/02/2013
The rise of social media has brought great opportunities side by side with tremendous challenges. What were once thought of as unchangeable aspects of PR are now being reconsidered. By IPRA President 2013 Christophe Ginisty.
By:
Serra Görpe
05/02/2013
All too often, there is a gap between the ideal and the reality of public relations in practice – a matter of concern to many, including students of the discipline. Professional standards must be tightened up. By Dr. Serra Görpe.
