Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #592   The formula for trust: the foundation of reputation

By: Stuart Maister 09/09/2024
author"s portrait Strategic communications is fundamentally about reputation. And reputation boils down to the question: are you trusted? By Stuart Maister.

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ITL #591   Prof. James E. Grunig: moral behavior does not occur without study, research, and reflection

By: Dana Oancea 02/09/2024
author"s portrait An interview with the noted professor and author James E. Grunig on PR and ethics. By Dana Oancea.

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ITL #590 AI in PR and communications: will it change anything at all?

By: Erik van de Nadort 26/08/2024
author"s portrait Many people are growing weary of AI-led communication and looking for authentic human experiences. By Erik van de Nadort.

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ITL #589   A valuable two-way street: unlocking the power of mentoring in global public relations and communications

By: Philip Tate 19/08/2024
author"s portrait Mentoring is more important than ever and IPRA members should have a lifelong commitment to it. By Philip Tate.

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ITL #588   Where media coverage is on sale: time to rethink the value of Earned?

By: Ong Hock Chuan 12/08/2024
author"s portrait Earned media has always been hallowed ground for public relations, and for good reasons. By Ong Hock Chuan.

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ITL #587 A 2024 business imperative: the increasingly critical role and impact of strategic communications

By: Jessica M. Graham 05/08/2024
author"s portrait CCO expertise has become a must-have in an age of rampant misinformation. By Jessica M. Graham.

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ITL #586 - Authentic voices: the rise of non-celebrity influencers

By: Edd Fuentes 29/07/2024
author"s portrait Many non-celebrity influencers have higher levels of engagement compared with their celebrity counterparts. By Edd Fuentes.

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ITL #585 Don’t just repost: how to seize the full potential of LinkedIn

By: Andrew Marshall 22/07/2024
author"s portrait Get comfortable posting original content that is informative, relevant and has a clear point of view. By Andrew Marshall.

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ITL #584 Empowering organizations: a strategic public relations model for enhancing market cap

By: Dr. Philsouphian 15/07/2024
author"s portrait A strategic public relations model with market value at its core has helped mining and minerals company MIDHCO overcome a crisis with its reputation enhanced. By Dr. Saeed Philsouphian.

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ITL #583 Innovation, technology and creativity: beyond formats

By: Núria Vilanova 08/07/2024
author"s portrait Creativity is what makes communication more than just information. By Núria Vilanova.

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