By:
Maria Speridakos
10/10/2017
Leisure and business travelers alike crave unique experiences. Destinations must use story-telling through experiential tourism and other techniques to create interest and drive visitation. By Maria Speridakos.
By:
Kristiina Tolvanen
05/10/2017
There are lessons for brands in the approach taken by life sciences companies. Survival may depend on adaptability. By Kristiina Tolvanen.
By:
Aman Gupta
25/09/2017
To influence consumers you need to combine compelling ideas with credible messengers, while remaining mindful of brand consistency. By Aman Gupta.
By:
Alice Thomas
20/09/2017
When we think of Florence Nightingale, we of course think of the Lady with the Lamp, the pioneer of modern nursing, statistician…but do we think of her as a pioneering marketer? Hardly! Perhaps we should,. By Alice Thomas.
By:
Guillaume Herbette
11/09/2017
Through interpreting and communicating the new and the next, PR practitioners have become innovators. To offer counsel on using artificial intelligence, we must understand it and use it ourselves. By Guillaume Herbette.
By:
Gordana Bekčić Pješčić
04/09/2017
Communications practitioners in government and other public bodies are confronted by many complicated demands. Yet all too often their work is undervalued. By Gordana Bekčić Pješčić.
By:
Claire Walker
28/08/2017
Despite the confusion and uncertainties of Brexit, Europe is buzzing with innovation and opportunities. By Claire Walker.
By:
Mitchell Prather
21/08/2017
Hiring and developing local talent rather than over-reliance on expats is the smart way for communications consultancies to build business in Africa. By Mitchell Prather.
By:
Sabine Raabe
14/08/2017
The PR industry globally needs to do more to tackle the issues of stress and mental ill health in the workplace. By Sabine Raabe.
By:
Vincent Magwenya
07/08/2017
The Gupta Leaks affair in South Africa lifted the lid on unacceptable PR activities on behalf of a high-risk client. Communicators must not descend into unethical behaviour. By Vincent Magwenya.
