By:
Kumi Sato
18/12/2017
Cosmo, formed in 1960, is a pioneer of PR in Japan. Ensuring it has a healthy future is an important consideration for current owner, Kumi Sato.
By:
Franco Giacomozzi
17/12/2017
A prominent agricultural foundation in Italy is nurturing belonging, identity and engagement among its diverse group of stakeholders through a five-point communications strategy. By Franco Giacomozzi.
By:
Roger Darashah
04/12/2017
Although the PR industry is squeezed by competition from many fronts, earned media retains its power. Delivering this is what sets PR apart. By Roger Darashah.
By:
Andrea Neumann
28/11/2017
Specialty chemicals solutions supplier ALTANA has achieved high levels of employee engagement and brand advocacy by involving its people in developing the guiding principles that inform corporate strategy. By Andrea Neumann.
By:
Dr. Simeon Mellalieu
20/11/2017
In today’s world, conversation is the expectation. You should build relationships with target tribes by seeding and sharing relevant content. By Dr. Simeon Mellalieu.
By:
Richard Tsang
15/11/2017
Traditional IR tools still have their place but it stands to reason that reaching out to investors must take into account the vast array of channels presently available. By Richard Tsang.
By:
Ellen Raphael
07/11/2017
Some agencies have forsaken the PR descriptor as too limiting. Yet clients need good public relations more than ever. By Ellen Raphael and Brendon Craigie.
By:
Luciano Luffarelli
02/11/2017
The sinking of cruise ship Costa Concordia was a terrible tragedy. The ensuing trial and its coverage held up a mirror to society and the media. By Luciano Luffarelli.
By:
David Brain
23/10/2017
Further no-nonsense advice from a seasoned agency leader on making a PR business successful. By David Brain.
By:
David Brain
16/10/2017
A seasoned agency head pulls no punches when offering advice on what it takes to make a PR business successful. By David Brain.
