By:
Tim Skelton-Smith
14/01/2019
Digital content created by businesses serves a purpose and is often of high quality. However, it is not news and teams producing it should not view real news outlets as an extension of their digital strategy. By Tim Skelton-Smith.
By:
Maria Gergova
08/01/2019
Advocacy communications within a larger advocacy strategy should always start with strategic framing analysis of major news media sources. By Maria Gergova-Bengtsson and Georgi Ivanov.
By:
Jacqueline Purcell
17/12/2018
There is widespread confusion about the word ‘copyright’, with many people taking it to mean the exact opposite of what it really stands for. Renaming the term ‘copywrong’ would make things much clearer. By Jacqueline Purcell.
By:
Dave Heinsch
10/12/2018
A significant portion of the premium companies pay for an acquisition comes down to the strength of the brand. Yet often the brand conversation happens too late in the process. By Dave Heinsch.
By:
Liz Kamaruddin
03/12/2018
High profile corruption scandals like 1MDB have tarnished Malaysia’s image. If perceptions are to change, the country’s big businesses must take reputation management to heart as they set about rebuilding trust. By Liz Kamaruddin.
By:
Kristina Blissett
26/11/2018
Does it matter where in the organisational structure Communications sits? And what does flexibility of location say about the discipline? By Kristina Blissett.
By:
Guy Walsingham
12/11/2018
Too many agencies put profit ahead of creativity while shepherding their people through low cost and often low value cookie-cutter training courses that don’t add any real value. By Guy Walsingham.
By:
Mohammed El Batta
05/11/2018
Treating the Middle East as a single, undifferentiated market is a mistake when all is going well. But a one-size-fits-all approach is an even bigger error at times of crisis. By Mohammed El Batta.
By:
Gerry McCusker
29/10/2018
Is being shameless now a widely accepted strategy? And what does that mean for ethical PR and reputation as a calculable metric? By Gerry McCusker.
By:
Farzana Baduel
22/10/2018
Museums, educational institutions and tourism play a significant role in shaping international perceptions of a location and can pave the way for investment by foreign businesses. By Farzana Baduel.
