By:
Jaideep Shergill
15/10/2018
Strategy and outcome-focused agencies are benefiting from the massive changes sweeping through India. By Jaideep Shergill.
By:
Raymond Frenken
08/10/2018
The European Banking Federation is using fun online learning on an international scale to teach teenage schoolchildren about debt, compounding interest and other important lessons about saving and borrowing with a view to improving future financial wellbeing. By Raymond Frenken.
By:
Guy Esnouf
01/10/2018
Should your Chief Communication Officer* be your chief communications spokesperson? By Guy Esnouf.*Other titles are available
By:
Joanna Oosthuizen
24/09/2018
Brands need to balance global alignment with local relevance if they are to matter to consumers. By Joanna Oosthuizen.
By:
Laura Hindley
17/09/2018
Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success. By Laura Hindley.
By:
Lee Nugent
10/09/2018
When marketers partner with machines, they can tell stories that are more effective, engaging, and even empathetic. By Lee Nugent.
By:
Andrea Anders
03/09/2018
ITL #285 Professional empathy: A skill often overlooked in marketing communications
By:
George Noon
27/08/2018
The narrative blame game that unfolded following the Grenfell Tower catastrophe offers important communication lessons and underlines that even highly respected organisations are vulnerable to reputational damage. By George Noon.
By:
Wes Himes
20/08/2018
The nature of the EU, with its strong focus on the everyday work of committees and working groups and the fact that legislation can only be brought forward by an unelected Commission, leads to an approach that is more technocratic than party political. By Wes Himes.
By:
Dejan Verčič and Ansgar Zerfass
13/08/2018
Maintaining trust, workplace stress and fake news are three of the issues to figure large in this year’s comprehensive ECM research among European communicators. By Dejan Verčič (pictured) and Ansgar Zerfass.
